What Is The Average Time Spent On Snapchat?
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Snapchat’s daily active users increased to 383 million worldwide in Q1 2023 from 375 million in Q4 2022. The app’s DAU rate since the start of 2019 has been consistent.
According to Snapchat statistics, over 5 billion photos are created daily on average. Globally, internet users spend approximately 145 minutes daily on social media, indicating that Snapchat users spend 30 minutes per day on average.
This article compiled a list of Snapchat statistics covering time usage to provide a better understanding of the average time spent on Snapchat.
Editor’s Choice
- Snapchat ranks second in the U.S. with 90 minutes per day of usage.
- American adults spend 26 minutes per day on Snapchat.
- 2017 data shows an increase in average Snapchat use daily from 30.3 minutes to 32.8 minutes.
- Since 2019, the average time spent on Snapchat has decreased to 26 minutes daily.
Snapchat Usage Statistics 2023
Data published in the company’s most recent investor earnings report shows that Snapchat had 750 million monthly active users worldwide in April 2023. Meanwhile, the company’s self-service advertising tools indicate that marketers could reach 654.4 million users on Snapchat in early April 2023.
Overall, 10.1% of internet users are Snapchat consumers. In 2024 the platform will have more than 500 million monthly active users.
Average Time Spent on Snapchat 2023
BusinessInsider reports that Snapchat’s 100 million active users spend around 25 to 30 minutes daily on the app. 60% of these daily users create new content instead of simply viewing the stories of other users or using the app’s Discover feature.
Let’s take a look at some Snapchat usage statistics. This data allows users to determine Snapchat’s active users, how much time users spend on this platform and more.
1. Snapchat ranks second in the US with 90 minutes per day of usage.
(Statista)
48% of children aged 15 and above used Snapchat, with most of them engaging on the popular video messaging app for approximately 90 minutes daily. It ranked 2nd with the most number of active users in the US.
This social media platform mainly focus on:
- Connectivity
- Photolenses
- Filters
- Bestfriend streaks
It creates a sense of inclusivity among peers, which is why the app is very popular among Gen Z and has over 97 million users in the US.
2. American adults spend 26 minutes per day on Snapchat.
(PewResearch)
According to data, 59% of American adults use Snapchat daily. In 2021, the average Snapchat user in the United States spent 26 minutes per day on the app. The average for 2016 was 24 minutes, depicting a significant increase throughout the years.
Adults spend less time on Snapchat since the platform’s in-app features and connectivity are far from what adults need for every use and communication. Additionally, 40% of adults were romantically scammed on social media platforms, including Snapchat.
3. 2017 data shows an increase in daily Snap from 30.3 minutes to 32.8 minutes.
(BTIG)
Even though Snapchat’s overall user growth is far slower than expected, the amount of time its users spend on the app is increasing at a healthy clip, despite competition from Instagram’s 500 million daily Story users.
Data shows that daily Snap use increased to 32.8 minutes from 30.3 minutes in the first quarter to 27.5 minutes in the fourth quarter. In the six months since Instagram began offering its own Stories feature, Snap’s user base has grown by over 20%.
4. In 2019, the average time spent decreased from 26 minutes daily.
(eMarketer)
Meanwhile, engagement on Snapchat has reached a plateau. The time users spent on the app last year decreased slightly due to the redesign’s failure and competition from Instagram.
As anticipated, adult Snapchat users have spent 26 minutes daily through 2021. The previous forecast predicted a daily loss of 28 minutes in 2019.
These users also have a hard time finding usernames on Snapchat, making the platform difficult to use, and decreasing the time spent daily.
Conclusion
Companies and marketers consider Snapchat as a good source of business intelligence. It helps reveal the buying patterns of Gen Z and the younger generation. Gone are the days of Snapchat’s reign of short-form videos and 24-hour stories.
Yet, the platform is still valuable for users and consumers looking to forge meaningful connections within their target demographic.
Based on these numbers, it’s clear that Snapchat is still going strong and should be a significant part of the social media content strategy. Most likely, the people interested in brand updates are already there.
