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Snapchat became the trendiest mobile app a young person could have in 2011. A strange mix of snapping photos, augmented reality, and messaging has kept Snapchat relevant over the years while providing more privacy than the average app.
We’ve compiled the most interesting Snapchat statistics with an eye on 2023 and beyond. In doing so, we’ve found several reasons this app is still a chart-topper.
Key Snapchat Statistics for 2023
- Snapchat has a total of 576 million users as of October 2022.
- The Snapchat app was downloaded 330 million times in 2022.
- 53% of Snapchat users are under 25 years old.
- India has the highest number of Snapchat users, with about 144.35 million users.
- Snapchat has 872 patents attached to its name.
- Snapchat recorded around $4.6 billion in yearly revenue in 2022.
- Five billion snaps are made every day, on average.
- The average Snapchat user daily spends 30 minutes on the app.
Snapchat Usage Statistics
The number of users and the amount of time users spend on this social media app shows how much they like it and the benefits they get from it. Below are Snapchat usage statistics as of 2023.
1. Snapchat has 375 million active daily users.
Since the app’s launch, its user base has been growing steadily. Over the past five years, the number of active users has increased almost five times, thus increasing Snapchat’s market
share. Snap, the company behind the app, constantly innovates and introduces new additions. So, it’s safe to assume these numbers will be even higher by the end of 2023. Despite being a bit late to the party, this social media platform has proved very influential, so much so that Facebook and several other outlets have created their spin on Snapchat’s features, like stories and filters.
2. Snapchat generated $4.6 billion in 2022.
(Business of Apps)
Snapchat’s net worth has been up and down over the past decade. The company’s stocks rose from $27 in early 2017 but dipped under the $5 threshold in late 2018. Snapchat recorded a total revenue of $4.6 billion in 2022.
3. The United States has the second-biggest share of Snapchat users accounting for 107.94 Million as of 2023.
Snapchatting is more prevalent among Americans than it is anywhere else. Indeed, many people use Snapchat’s lenses to create funny pictures and then share them on other platforms. India has the highest number of Snapchat users, with about 144.35 million users. In contrast, the United States has the second-biggest share of Snapchat users accounting for 107.94 million as of 2023.
4. There are 92 million active Snapchat users in Europe.
Europeans might be less avid Snapchat users than their counterparts across the pond. However, the platform still significantly impacts the old continent. There are 92 million active Snapchat users in Europe and the world combined – Asia, Australia, Africa, and South America – accounts for 183 million daily active users.
Indeed, Europe is the third-largest market for Snapchat. France leads the way, with Germany and Turkey also huge app fans. less than a third of the total user base.
5. 2.4 million snaps are made every minute.
With over 375 million active users, the platform constantly buzzes with new content. According to the latest Snapchat stats, 5 billion new snaps are made and published daily. This is standard fare for this social network, where all communication is made by sending pictures.
6. The average Snapchatter is popping into the app more than 30 times daily.
Snapchat statistics show that, on average, Snapchat users open the app more than 30 times daily. This figure doesn’t come as a surprise, as more than 2.4 million Snaps are shared every minute.
7. Analysts predict that Snapchat’s advertising revenue will reach 634.8 million users in January 2023.
The most sought-after user demographics are those already using Snapchat, the most – young people between the ages of 15 and 25. That’s why advertisers spend a lot of money pushing their products to this audience. Snap is expected to double its earnings over the coming years nearly.
8. Snapchat app has been downloaded over 200 million times from Google Play Store since 2023.
(Software Testing Help)
Looking at Android marketplace statistics, Snapchat is the third-most popular free app, beaten only by YouTube and TikTok. These apps target the same demographics as Snapchat and have incorporated similar features into their ecosystem.
TikTok is also newer and more attractive to those who are always looking for the latest trends. As they say, “Only old folks are still on Facebook and Twitter.” Hopefully, Snapchat won’t meet the same fate.
Snapchat User Statistics for 2023
As most people initially assumed, Snapchat is not an app for women alone. You will be surprised that men make up almost half of Snapchat users. See for yourself!
9. 51% of Snapchat users are female as of 2023, while 48% are male as of January 2023.
(Statista, Data Reportal)
The majority of the user base today is female, which should not surprise as the app mainly caters to the female audience. Beauty, 3D, and many other crazy lenses are great toolsets for a strong selfie game. It’s also a creative app, especially in the past few years, with many amazing add-ons.
10. 48% of Snapchat users in the US are under 25 years old.
Since its launch in 2011, Snapchat has remained most popular among millennials and Generation Z. According to Snapchat statistics, the most popular age group on Snapchat in the U.S. is those ages 15-25, who comprise 48% of users. Ages 26-35 make up 30% of users, ages 36-45 are 18%, and ages 46-55 are 11% of the platform.
So what proportion of Snapchat users are baby boomers? Just 5%.
11. 59% of American Snapchat users open the app at least once daily.
For many people, staying in touch with their contacts on social media is essential. That’s why it’s not uncommon for a Snapchatter to open the app several times daily. Nearly a third of those who use Snapchat in the United States are active several times a day, while every fifth user opens the app once daily. On the other hand, 11% of users don’t use Snapchat more than once a week, while 4% use it just once a month.
12. For 74% of users, Snapchat is a way to keep in touch with friends and family.
The messaging feature is one of the pillars of the Snapchat app and something a significant portion of users take pretty seriously. Of course, only some people message all their contacts daily, but many users like maintaining their streak of back-to-back messages. That said, Snapchat is primarily an entertainment app, which is what 42% of its users use it for. Only 10% of surveyed users said they mainly use Snapchat to follow brands, while 12% use it as a substitute for news sites.
Snapchat Advertising Statistics
Snapchat is among the social media platforms brands, entrepreneurs, and businesses use to market and advertise their products and services to their targeted audience. They do this through their PR department or by hiring the services of brand influencers with millions of followership and the target audience they need.
These incredible Snapchat advertising stats show businesses’ sales and revenue increase. With increasing demands for influencers, it is safe to say that Snapchat is a good advertising platform and should be taken advantage of.
13. At least 38% of the Snapchat audience doesn’t use Instagram regularly.
This social network is attractive to advertisers because its ecosystem radically differs from competitors. According to data from the Snapchat website, over a third of Snapchat users aren’t active on Facebook or Instagram. This audience is one of the strongest arguments for advertising on Snapchat.
14. On average, Snapchat users spend 30 minutes every day on the app.
For an app with an almost never-ending stream of short video content, one would expect users to be more hooked. In reality, only the most active users, with the most significant friend lists, are hanging out on Snapchat for hours a day. As for the rest of Snapchat users, statistics show they open up Snapchat many times a day, but sessions are usually concise.
15. Nearly 40% of Snapchat users discover brands through influencers.
(Global Web Index)
Influencer marketing is still strong, especially on platforms where most users are under 35. Almost 4 in 10 Snapchat users say they discover brands via celebrity endorsements. Snapchat demographics show that this app is perfect for marketers; they can afford impulse purchases and are easily approached over social media.
Advertisers employing influencers are in luck, as this strategy works great for many Snapchatters. Discovering new clients is difficult, so every little trick helps.
16. 8% of companies across the globe use Snapchat for business.
Using Snapchat to promote a business is slowly becoming a mainstream marketing strategy. Snapchat statistics for 2019 show that many big-name companies have a presence on the platform, promoting and selling their products. Like Instagram, Snapchat has introduced various tools to speed up shopping and organize competitions by sharing content.
17. 28% of marketers in the US use Snapchat for their campaigns.
The adult Snapchat audience is mostly under 35, so hip new brands can use the app to effectively sell their products to their target demographics and achieve great conversion rates. Statistics about Snapchat advertisers reveal that, in 2019, nearly three in 10 advertising companies chose this platform to meet their clients’ needs. These ads are direct and attractive, leading customers to the products or shops.
18. Snapchatters love shopping for clothes eight times monthly.
Snapchatters go to physical stores without snapping, chatting, or streaming videos. They shop for clothes eight times a month, but twice a month, they look for luxury goods. Most of the Snapchat audience is healthy living.
19. Snapchat ads are twice as effective as TV ads.
The users of Snapchat have more faith in it than in television ads; conversion rates from Snapchat are higher than from TV. Snap is also putting a lot of effort into its Discover Partners program, providing more potential for content and promotion. There is no significant downside to advertising on this platform.
20. The longest Snapchat streak has lasted more than 2,794 days.
A Snapchat streak, or Snapstreak, starts when two users send snaps to each other for at least three days. Once a streak starts, devoted users usually want to keep it going for as long as possible to earn exclusive emojis. Snapchat even reminds you when a streak is about to expire. But only the most persistent make it to the list of top Snapchat users. It’s also one of the most challenging Snapchat statistics to track, as it updates daily.
The current leaders are Hannah and Lauren Luckey, who have messaged each other daily for more than 4.5 years. That’s a lot of photos and short videos!
The latest statistics show that Snapchat has maintained its relevance through its unique features and evolving interface. Marketers also use the platform to advertise their products and make substantial sales through influencers.
It will be interesting to see how Snapchat adapts to the changing social media landscape. But for now, it remains one of the world’s most popular social media platforms.