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25% of the world’s population has a Facebook account. This is a testament to the platform is popularity as a means of communication between friends and family.
According to data, users spend around 58 minutes on the site daily. This includes watching videos, following updates, and using Facebook features.
However, some users have limited access to certain features, needing them to bypass their accounts when traveling or abroad. This causes lapses in daily use, affecting the time spent on the platform.
Keep reading to learn the average time spent on Facebook with these statistics and see how usage on this platform has evolved through the years.
- An average Facebook user logs in 19.7 hours monthly.
- Americans spend 14 hours monthly on Facebook.
- GenZers spend 3 hrs on social media, and 30% utilize Facebook for live event updates.
Average Usage Time on Facebook
The time spent on Facebook has changed significantly in the past six years. In 2017, the average user spent 29 minutes on the platform. By 2023, the average time spent on the platform increased to 33 minutes.
Statista’s data shows that 2.037 billion people use Facebook daily; 68% are active, and 75.3% use and see ads. This indicates that 37.2% of the world uses Facebook monthly, a 9% increase last 2022.
Average Time Spent on Facebook 2023
Facebook is the largest social media worldwide regarding clients, popularity, engagement, and dedication to the product. Recent research indicates that the average daily time spent on Facebook is 33 minutes. This may be insignificant, but it adds up to 19.6 hours monthly.
86% of US residents have tried to eliminate or reduce their digital trace due to increasing internet privacy concerns. However, The platform’s usage continues to grow, as evidenced by the increasing average time spent over time:
|Years||Average Time Spent (minutes)|
Today’s article will examine Facebook’s statistics, enabling all marketers worldwide to formulate a well-informed strategy for maximizing campaign results in 2023.
1. An average Facebook user logs in 19.6 hours per month.
Facebook comes second in total cumulative time spent using social media mobile apps, with users averaging 19.6 hours in the platform’s app each month. This number depicts the time spent scrolling through the news feed, messaging acquaintances, checking notifications, and posting daily updates.
The 19.6-hour only shows the average, meaning that most users spend more time on Facebook than other platforms. This number does not include time spent on other activities, including playing online games and Facebook-owned apps like Instagram and WhatsApp.
2. American active users spend 14 hours monthly on Facebook.
According to new data, Facebook’s 222 million monthly users in the U.S. spend roughly 14 hours per month using the app. This number has remained significantly stable, even after Facebook added new features such as instant messaging and live streaming.
However, users also engage in malicious activities such as scams or phishing. A popular scam on Facebook’s Messenger includes phishing links asking for “Look Who Died,” and many have fallen for this.
3. GenZers spend 3 hrs on social media, and 30% utilize Facebook for live event updates.
The data shows that GenZers spend 3 hrs daily on social media. At the same time, 70% of Gen Zers use Facebook to learn about live events. Moreover, regarding messaging platforms, Facebook Messenger is number one.
Messenger Kids is Facebook’s currently child-friendly platform, allowing parents to give children access to messaging features safely and ensuring a secure place for communication.
Facebook has retained its relevance; newer social media platforms such as TikTok, Instagram, and Snapchat appear more appealing to younger users. These social media usage statistics for Generation Z also demonstrate the generation’s preference for visual over textual content.
With the growing trend of new social media platforms such as TikTok, Instagram, and Snapchat, the average time spent on Facebook has declined over the last few years. Hence, Facebook continues to experience rapid expansion, consistent innovation, and enhanced video quality. Live videos are also gaining traction on Facebook for entertainment or business marketing.
Over the years, Facebook has evolved significantly. The company restructured, emphasizing the development of mobile-friendly versions of its products. The redesign was a tremendous success, resulting in years of expansion.