What Is The Average Time Spent on TikTok?
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Data shows that people spend 23.5 hours more on TikTok than other mainstream social media apps. In 2019, TikTok users only spent 27.4 minutes on the app; the following year, it rose to 52 minutes. By 2023, social media analysts predict the average time spent on TikTok will increase by 7.3% or 55.8 minutes.
The substantial increase in the average time users spend on TikTok is due to the app’s entertainment and educational value, where everyone is given the freedom to create personalized content, earn a living, and jump on trends.
In this article, discover more about the average time users spend on Tiktok and the reasons behind the app’s soaring statistics.
Editor’s Choice
- An average TikTok user spends 95 minutes on the app daily.
- Weekly, an average person spends 6.06 hours using TikTok.
- TikTok users spend around 26 hours on the app monthly.
- Globally, children spend at least 75 minutes on TikTok daily.
- The Gen Z population dominates the TikTok user base in the US at 35%.
- In early April 2023, TikTok reported 1.092 billion registered users aged 18 and above.
- 83% of the TikTok audience has uploaded a video.
- Every minute, users watch 167 million TikTok videos.
- 24% of marketers say TikTok is effective for commerce and marketing.
Tiktoker Usage Statistics 2023
In 2022, the time spent by adult TikTok users was 52%, compared to YouTube’s 46.2%. If numbers continue to soar, its user base will be higher than Netflix’s. The users’ positive response to the rise of TikTok as the “new king” of social media apps has contributed to its rising popularity and increasing usage rate.
TikTok also introduced the Creator Fund, allowing influencers to earn around 2-4 cents for 1,000 views, roughly around $20 for 500,000 views.
Average Time Spent on TikTok 2023
With 90% of its users accessing TikTok daily, the app has become the go-to social media platform for entertaining and engaging content.
Across all ages, it has gained ample traction making it the 6th most widely used social media platform. Read below to know the average time users spend on TikTok in 2023.
1. An average TikTok user spends 95 minutes on the app daily.
(SensorTower)
The boost in usage rate is due to the number of currently active users and the app’s popularity across all ages.
The following behaviors define the top 5 user engagements in the app:
| Activity | Engagement Rates |
| Watching someone else’s video | 68% |
| Liking someone else’s video | 63% |
| Following accounts and other users | 63% |
| Logged in without doing anything | 59% |
| Uploaded a video | 55% |
These user activities also contribute to TikTok’s growing global audiences, where many people, especially GenZ, create more video content using various tools, effects, and filters.
2. Every week, an average person spends 6.06 hours on TikTok.
(BusinessDIT, GWI)
Users spend an hour daily on TikTok watching relevant content – from dancing videos to cooking tutorials; TikTok has truly captured users’ interest.
According to a 2020 Global Web Index study, the top reasons why people use TikTok are:
- Entertainment
- Inspiration
- Self-expression and promotion
- Trend updates
- Social
With entertainment on top, many TikTok users look for funny or entertaining videos to fill up their spare time. Unlike other messaging apps, TikTok users don’t get in touch with their friends because direct messaging is not the main feature of TikTok.
3. The average TikTok user spends 26 hours monthly on the Tiktok app.
(BusinessDIT, Social Insider)
The hours TikTok users spend monthly equate to 2.3 years of their lifetime. This platform takes the lead in user time spent compared to other forms of social media apps:
- Facebook (1.4 years)
- Instagram (1.6 years)
- Snapchat (2 years)
Data also shows that many TikTok users are active on the app, which reflects TikTok’s high engagement rate of 5.30% compared to Instagram (1.10%) and Twitter (0.30%).
4. Children spend at least 75 minutes on TikTok every day worldwide.
(SocialShepherd, Qweb)
Since most kids have access to mobile devices, it is easier for them to access TikTok. Some of them even engage in creating content and downloading it to the app.
Kids in the US spend at least 87 minutes daily on TikTok, while those in the UK spend 70 minutes. Although this may seem alarming, parental guidance over app usage is necessary when children explore TikTok.
5. Gen Z dominates the TikTok user base in the US at 32.5%.
(Statista, Forbes)
Most TikTok users in the US are aged 10-19. Forbes revealed that the GenZ population is the most inclined to use TikTok because of their need for individual expression, preference for content-rich video consumption, heightened social awareness, and social expression.
TikTok is an effective platform where GenZ users can freely express themselves and look for videos that fit their interests.
6. On April 2023, TikTok reported 1.092 billion users aged 18 and above.
(DataReportal)
The data above suggests that 19.4% of users aged 18 and above use TikTok. Although many of TikTok’s users are GenZ and millennials, GenX and boomers also use the app. The rising numbers are due to the potential of TikTok as a leading entertainment platform and tool for interaction, marketing, and learning.
Users should also note that other than TikTok, platforms that copy the app can also be a source of malware, as 99.9% of malware found on mobiles is hosted by third-party apps.
7. 83% of the total TikTok audience has uploaded a video.
(Wallaroom)
As TikTok continues to evolve from being just an app for entertainment, users have uploaded content in various categories such as AdviceTok, ArtTok, BeautyTok, DIYTok, BookTok, and CookTok.
Many business owners also use TikTok to sell their products and services, and users can order online through TikTok shops.
8. The average number of videos TikTok users watch every minute is 167 million.
(Statista, SensorTower)
TikTok users open the app 9 times daily, increasing user traffic and the number of videos watched daily. Due to TikTok’s targeted nature through algorithms, they spend hours on their mobile devices.
The TikTok algorithm depends on which accounts followed, comments posted, liked videos, and content created. Algorithms are also influenced by videos which users interacted with based on captions, hashtags, and trending topics.
9. 24% of marketers say Tiktok is effective for commerce and marketing.
(Hootsuite, Forbes)
TikTok is one of the marketing platforms that equalizes the playing field for businesses regarding reach and engagement. An article by Forbes stated that the app allows brands to intensify their market through TikTok algorithms based on customer behavior.
Aside from analytics, TikTok also helps brands engage with influencers and other content creators to help promote their products and services. Despite its usefulness, 81% of consumers still express concern about the data companies collect from TikTok and other apps.
Conclusion
Statistics show a surge of TikTok users, as shown by the growing number of users dominated by youngsters and the increasing time spent on the app.
TikTok content has also evolved through time. At first, users only produced dancing videos. Still, it is now filled with diverse content – food blogs, singing challenges, marketing strategies, creative inspirations, and fashion styles. If you have yet to jump to the trend, today is the best time to spend on TikTok and harness its potential.
