How Much Do TikTokers Make? – TikTok Statistics for 2024

Bojan Jovanovic

Updated: February 6, 2024

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The internet goes crazy for short videos. If you want to become a high-earning influencer in 2023, the platform you need to be on is TikTok. An impressive number of TikTok celebrities have made millions on this platform. However, it’s only been seven years since its launch.

What started as Douyin, a video-sharing app made in China, has become one of the leading mobile apps among teenagers and young adults.

Today, TikTok is a thriving business, not just an entertainment platform. That’s why this article has compiled a list of the most important TikTok influencers and TikTok statistics. 

If you’ve ever wondered how much the highest-paid TikTokers make or who opens this app 19 times daily, keep reading.

Key TikTok Earnings Statistics

• On average, TikTokers can earn $50,000-$150,000 for a successful brand partnership. 
• The highest-paid TikTokers is Charli D’Amelio, who netted $17.5 million in 2023.
• TikTok has over 1 billion active monthly users. 
• By Q2 2021, the TikTok app has been downloaded more than 3 billion times. 
• The average TikTok user spends 95 minutes each day on the app. 

How Much Do TikTokers Make?

An average of $100,000-$250,000 is what successful TikTokers can earn on the platform, depending on their market reach and how many partnerships they have closed in a period.

TikTok is not only an app for entertainment but also a place to earn. The statistics below are proof.

1. On average, TikTokers can earn $100,000-$250,000 from a successful brand partnership.

(Go Banking Rate)

Like any other social media platform, most successful influencers earn their bread from sponsored material. A branded video can net anywhere between $200 and $20,000. The revenues are determined by the number of TikTok followers and your engagement rate, which is the frequency with which users interact with your account and like and comment on your short videos.

2. A successful TikToker publishes 15 to 20 videos per day.

(LinkedIn)

Earning enough followers to make TikTok your career and only source of income is hard work. An influencer typically has to publish at least 15-20 videos per day to gain enough traction to be of any interest to brands looking for influencers to promote them. Doing this often requires as much time as a full-time job.

3. The Creator Fund pays 2-4 cents per 1,000 views.

(TubeFilter)

According to TubeFilter, influencers on TikTok aren’t being paid much. A successful video with about 500,000 views nets them only about $20 from the fund. It adds up, though: once an influencer has tens of millions of followers, they can make about $100,000-$200,000 from the fund. However, getting to tens of millions of followers takes time, talent, luck, and effort. It isn’t a realistic goal for most TikTokers.

4. TikTok’s Creator Fund will grow to $1 billion in three years.

(Hootsuite)

Established in July 2020, the Creator Fund is intended to compensate TikTok creators for their content based on the number of followers they have and the number of views. 

The fund was a logical step for a company that intends to compete with YouTube, which shares a portion of its revenue from ads with its creators. However, the sums earned by the creators participating in the program have been described as “underwhelming.”

5. The highest-paid TikToker in the world was Michael Le in 2020, but he was replaced by Charli D’Amelio in 2023.

(Famuse Talent Management, Go Banking Rate)

Surprisingly, the TikToker with the most TikTok followers differs from the one with the highest profits. Reportedly, Michael Le makes the most out of this platform financially. It’s estimated that Le earned over $1.2 million from the platform in 2020 alone. 

Additionally, he is a well-known American singer, artist, choreographer, and TikTok celebrity. His username on the video-sharing website is “Maiko.”

However, it was Charli D’Amelio who hailed the highest-earning TikToker in 2023. Charli D’Amelio is 18 years old and has a remarkable $17.5 million in earnings, placing her top among TikTok’s highest earners. Charli began as a competitive dancer who achieved recognition on the platform with her dance video.

TikTok Usage Statistics

Even though banned from several countries, TikTok has dominated the online world. How so? Let’s check it out.

6. TikTok has over 1 billion active global users.

(CNBC)

It’s uncommon to see a mobile app or a social network gain such a huge following in just a few years. TikTok’s popularity surged in the past years, primarily because many Americans joined it during the COVID-19 pandemic when this app became available in the US. In July 2020, TikTok published that it had more than 700 million active users.

TikTok has attracted so many users simply because, according to the users themselves, it offers a more genuine experience without the feeling that someone is trying to sell you anything. You don’t even need to sign up for an account if you don’t want to, just fire up the app and you’re good to go.

7. By Q2 of 2022, TikTok has been downloaded more than 3 billion times.

(Data Reportal)

TikTok download statistics are impressive. In 2019 alone, the TikTok app was downloaded 614 million times, making it the third-most-popular non-gaming app for smartphones. February 2019 marked a great milestone for the platform; it passed a billion all-time downloads across Android and iOS. Among the top five mobile apps of 2020, TikTok is the only non-Facebook-owned app.

8. 90% of all TikTok downloads have taken place on Android devices.

(Influencer Marketing Hub)

TikTok is extremely popular in Asian countries, where Android smartphones rule the market. The most prominent exception is the US, with more iOS users. 

Month by month, the app has regularly topped both Google Play Store and Apple App Store charts, but with significantly more Android downloads than iOS.

The TikTok app and video player work the same way on both platforms, so there’s no difference in the user experience. Android is the platform of choice in the regions where TikTok registers the highest usage numbers.

9. India permanently banned TikTok in 2021.

(Time Magazine)

At one point, India was the fastest-growing TikTok market and had an astonishing 467 million downloads. However, despite this widespread adoption and the fact that it quickly became a source of income for many, it struggled to get accepted by the authorities. 

The first temporary ban in India happened in early 2019 due to some content concerns. In 2020, India banned TikTok over national security issues and permanently prohibited it in 2021.

10. Douyin had 600 million monthly active users in 2020, which significantly rose to 743 million in 2022.

(Statista)

The platform isn’t doing too badly in its home country, either. Douyin is only available in China. It’s thriving because the Chinese audience is more accustomed to this app than its younger brother, TikTok. All the big e-celebrities in China prefer Douyin, with some having over 70 million users.

11. About 60% of TikTok users are Gen Zers.

(Wallaroo Media)

Since its inception, this social network has been most popular among younger generations. According to TikTok’s marketing statistics, Gen Zs and Millennials comprise the largest portion of the user base, with people over 40 accounting for a very small percentage of active users. 

The app is specifically designed to cater to how young people consume video content; it’s not cluttered, allows for easy browsing, and doesn’t require the user to sign up for an account.

12. 55.6% of TikTok’s user base is male.

(Omnicore Agency)

TikTok’s demographics show that the network is slightly more popular among the male audience across all ages. Analysts believe the reason behind this gender split lies in how most people use the app. 

Most users prefer to browse and watch other people’s content instead of uploading their own. Considering that most famous TikTokers are female, it’s easy to figure out why so many guys use this app.

13. TikTok is available in 154 countries and 75 languages.

(Wallaroo Media)

Like any other high-profile app, TikTok needs to branch out as much as possible to provide local content to its millions of users around the globe.

14. TikTok is the sixth most-used social media platform in 2022.

(Data Reportal)

According to the analysis from data.ai, TikTok was ranked the sixth most-used social media platform with 1 million users.

Facebook tops other social media platforms with 2.9 million users worldwide. YouTube followed it with 2.5 million. WhatsApp and Instagram ranked second and third places, respectively. Finally, WeChat was in fourth place with 1.2 million users.

15.  TikTok has the highest social media engagement rate per post.

(InfluencerMarketingHub,Social Insider)

Given TikTok’s growing popularity, it’s no surprise that, when it comes to engagement metrics, TikTok has the numerical advantage to entice companies to join the platform and begin experimenting with content. TikTok is the most engaged social media network, with an average engagement rate of 4.24%, followed by Instagram, which has seen a significant dip in its once-high engagement.

16.  On average, a TikTok user spends 95 minutes a day on the app.

(Next Gen Personal Finance)

Data and statistics on TikTok indicate that the network can be rather addictive, which probably has to do with the way the app is designed: to constantly offer new content that, driven by an algorithm, points users toward videos they haven’t previously seen and might be interested in. Because of this seemingly endless stream of short videos and users’ tendency to binge for hours, there isn’t the best time to post on TikTok, especially if you’re targeting a global audience.

17.  TikTok is the platform of choice for 67% of US teens.

(Pew Research Center)

TikTok is used by 67% of teens at least once a week, with 16% using it almost daily. Meanwhile, the percentage of kids who claim they use Facebook, the most popular social media network among teens according to the Center’s 2014-15 poll, has dropped from 71% to 32%.

18. TikTok is expected to reach 88.7 million users in the US by 2024.

(Search Logistics)

In 2020, TikTok found its way into the daily life of about 65 million users in the US alone. The estimate back in 2020 was that this platform would increase 22% year-over-year. However, the number skyrocketed in 2021, and TikTok now has about 80 million users in the US, surpassing the estimated 73.7 million. TikTok statistics further estimate that the platform’s steady growth will continue until it becomes the platform of choice for nearly every third American in 2024.

19. TikTok users open the app 19 times a day on average.

(Next Gen Personal Finance)

The average TikTok session lasts for 4.2 minutes. Although the maximum length of a TikTok video has been extended to three minutes, marketing experts say the most successful videos are still about 15 seconds long. That means a user could watch up to 17 short videos per session, contributing significantly to what TikTok will pay per view to influencers.

20.  55% of TikTok users have uploaded their own videos in the past month.

(Influencer Marketing Hub, Market Splash)

We’re all different, so it makes sense that we use social media differently. Recent TikTok statistics confirm this. Some people prefer to release their creative juices and make video mashups. Still, for a significant percentage of TikTok users, this app is a platform for entertainment. Creating “Duet” videos is popular, too. 43% of users said they had used this feature at least once, while 41% of users have created a reaction video to someone else’s TikTok clip.

21.  The amount of time spent on TikTok increases by 210% each year.

(Blogging Wizard)

The amount of time users spend on TikTok grows by 210% year-on-year. So, not only have TikTok’s user numbers grown exponentially, but usage has also been growing at both impressive and terrifying rates.

22.  More than a million daily video views were registered within a year of TikTok’s launch.

(Oberlo)

TikTok marketing statistics show that the platform pulled some impressive numbers from the get-go. In its first year on the market, TikTok reported users were already watching more than a million videos daily.

TikTok Trends and Celebrities

Tiktok challenges are a good way to promote brands and business when partnered with a perfect #hashtags. Celebrities help the app’s market size by doing so.

Below are the stats to prove it.

23.  With 155 million followers, Khabane Lame is the most popular TikToker.

(Statista)

In September 2022, TikTok creator and comedian Khabane Lame officially surpassed dancer Charli D’Amelio as the platform’s most-followed content creator. Lame, based in Italy, has 155 million subscribers as of March 2023. Influencer Charlie D’Amelio came in second with 150 million followers, and singer Bella Poarch came in third with 93 million followers.

24.  “Fake ID” by Riton and Kah-Lo has been used in 1.7 million TikTok clips.

(Research Gate)

Each time a user creates new TikTok videos, they can include a song in their creation: a trend started by top TikTokers. The song can be preset before recording, so they can sync their clip with the beat or added later. One of the most commonly picked songs on the platform is “Oh No” by Kreepa, which is typically used for videos when someone realizes they’re in trouble. This song now boasts more than 13.1 million videos on this platform.

25.  #Raindropchallenge generated nearly 1.1 billion views in 2021 and rose to 1.9 billion in 2023.

(TechJury, TikTok)

Challenges are integral to how users interact with this social network, as confirmed by TikTok app statistics. These challenges can be user-created or promoted by advertisers. Whatever the case, hashtags are a common denominator for these fun activities on TikTok. The most popular one was based on a rain filter. In 2021, it’s still going strong, having generated 100 million more views than the previous year. There was an increase of 0.8 billion in 2023 compared to 2021 statistics.

26.  33% of the most successful ads talk directly to the audience.

(Hootsuite)

The ads breaking the “fourth wall” have long been the most successful ones in converting consumers. TikTok statistics inform us that this platform is no exception to the general rule. The Washington Post, with its “TikTok Guy” Dave, was the first to use this format on TikTok successfully.

27.  The most popular TikTok video in 2021 has 2.2 billion views.

(Popbuzz)

What does it take to produce this platform’s most successful viral short video? Playing on nostalgia and broken dreams of all those who’ve never received their letter from Hogwarts seems to be the answer. Zach King’s Harry Potter illusion currently has 2.2 billion views. He also holds a third, fourth, and fifth place on the list of the most-viewed videos on this platform with his other illusion videos.

Financial Statistics About TikTok

28.  TikTok’s founder Zhang Yiming is worth $44.5 billion.

(Business Insider)

Zhang Yiming, the 38-year-old founder of ByteDance, the company behind TikTok, has a net worth of $44.5 billion. For someone who’s founded such a successful social media network, Yiming seems to be both a very secretive and humble person. He has recently stepped down from his CEO position, saying, “The truth is, I lack some of the skills that make an ideal manager.”

29.  In January 2021 alone, TikTok earned $128 million from user spending.

(Comprar Acciones)

TikTok has monetized its platform by offering coins users can purchase in bundles of various prices. These bundles of “TikTok money” start at $1 and can cost up to $100, but the company often adjusts the number of coins one gets with their purchase. Coins can then be spent to tip creators on the platform during their live streams. The whole system works similarly to Twitch’s Bits, and the split between TikTok and people creating the live content is 80-20 in favor of the creator.

30.  According to Sensor Tower data, TikTok generated $824.4 million in Q4 2021 alone, more than double what it did in Q4 2020.

(Sensor Tower)

According to Sensor Tower Store Intelligence data, users spent approximately $2.3 billion last year on the mobile app, which includes the iOS version of its Chinese localization Douyin. This figure represents a 77 percent increase from $1.3 billion in 2020.

31.  ByteDance, the owner of TikTok, is worth $400 billion.

(PYMNTS)

Near the end of the 2018 fiscal year, ByteDance secured $3 billion in additional investments, becoming the most valuable “unicorn” (startup worth more than $1 billion) in the world. This startup owns several popular platforms and has received significant investments since entering the market in 2012.

One of the most interesting statistics about TikTok is the one its value. In October 2021, unnamed shareholders announced selling ByteDance shares, giving the company a $400 billion valuation. Another seller valued the company at $450 billion in July 2021. However, in September 2021, another seller said that ByteDance was valued at $325 billion.

Final Thoughts

Anyone who has opened TikTok to watch a single video and then returned an hour later can attest to the app’s engaging abilities. It is the most engaging social media app, with an average user session of 10.85 minutes.

With its wide market reach and financial status, it’s no doubt that TikTok is slowly building its empire.