Cost Comparison: Which Countries Pay the Most and Least for Netflix?
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Netflix is still the world’s most extensive premium video-on-demand streaming service. Based on 2022 figures, the platform had 232.5 million paid subscribers globally. As of 2023, the company had revenue of $8.162 billion, a 3.73% increase year-over-year.
Despite these, Netflix offerings differ by country and region – with costs and content varying depending on how much users can pay and what they want to view.
Get to know the prices of Netflix in different countries, including the packages offered, its availability worldwide, and how it has increased over the years.
Editor’s Choice
- Liechtenstein and Switzerland have the highest prices on Netflix, amounting to $20.29 monthly.
- Pakistan was the least expensive country to have Netflix, costing $3.06 monthly.
- The global average price for Netflix’s standard plan is $10.09 in 2023.
- Colombia’s Netflix has the best value, with 4,200 titles for just $4.14.
- Netflix lowered prices in more than 30 countries to attract more subscribers.
How Much Does Netflix Subscription Cost Worldwide?
Netflix provides different subscription plans based on your entertainment needs. However, they have been increasing prices from 2015 to 2022, where the standard price of $11.99 in 2015 became $19.99 in 2022.
| 🎉 Fun Fact: Netflix is available in 190 countries and accounts for 15% of internet traffic worldwide. |
See the data about Netflix prices, including the factors affecting the price increase in different countries and countries where Netflix is not available.
Netflix Price per Country
There are 3 countries and 1 disputed territory where Netflix is unavailable. They are China, North Korea, and Syria. Another one is part of Ukraine, which is in Crimea.
Netflix prices also depend on a country’s per capita income, licensing catalogs, and the preferences of its citizens.
Dig into the figures of Netflix’s cost in each country and the country that pays the most and least for the platform.
| 👍 Helpful Article: The data from streaming Netflix for 3.2 hours daily uses around 96GB a month. This equals 1.152TB yearly. |
1. Liechtenstein and Switzerland have the highest price of Netflix, amounting to $20.29 monthly.
(Statista, Euronews, Business Insider)
The countries that pay the most are in Europe. This is due to differences in taxation, and the European government is taxing Netflix to recover revenue lost from cinemas and to support the film industry within those countries.
Here is the list of the most expensive countries worldwide regarding Netflix subscription prices as of March 2023:
| Country | Price in US Dollars |
| Liechtenstein and Switzerland | $20.29 |
| Denmark | $16.24 |
| Ireland | $15.90 |
| United States | $15.49 |
| Israel | $15.08 |
| Belgium, France, Monaco | $14.31 |
Based on 78 countries, prices depend on the size of the content library offered. However, Slovakia had the most extensive media library on Netflix as of March 2023, amounting to over 8,400 titles.
These data suggest that the cost of living in Europe is quite expensive if a user is a fan of Netflix.
2. At $3.06 monthly, Pakistan is the least expensive country to have Netflix.
(Statista, Tribune, Pro Pakistani)
Pakistan, Egypt, and Turkey are some of the cheapest countries to get Netflix, ranging from $3 to $5 monthly for a standard plan. Here are the least expensive countries to get a Netflix subscription:
| Country | Price in US Dollars |
| Pakistan | $3.06 |
| Egypt | $3.92 |
| Turkey | $5.19 |
| Colombia | $5.41 |
| Kenya | $5.55 |
| Bolivia and Paraguay | $5.99 |
| India | $6.02 |
| Morocco | $6.26 |
Netflix’s chosen pricing strategy and currency rounding techniques can impact the low costs in these nations. The platform also provides different prices in developing countries to experiment with, and these tactics attract potential subscribers in developing nations.
3. The global average price for Netflix’s standard plan is $10.09 in 2023.
(VPN wiki)
In most English-speaking countries, the costs of Netflix are above average because of its more substantial purchasing power than the rest of the world.
Here are the prices for English-speaking countries:
| Country | Basic with ads | Basic | Standard | Premium |
| Australia | $4.38 | $6.88 | $10.63 | $14.39 |
| Canada | $4.34 | $7.24 | $11.95 | $15.22 |
| Ireland | – | $8.71 | $14.52 | $20.35 |
| New Zealand | – | $7.27 | $10.35 | $13.98 |
| United Kingdom | $5.52 | $7.73 | $12.49 | $19.99 |
| USA | $6.99 | $9.99 | $15.49 | $19.99 |
| Global average | – | $6.43 | $10.09 | $13.03 |
Countries like the United States often have a greater demand for premium services, making Netflix capture the market’s ability to pay more.
Increasing these countries’ prices can also create a superior reputation and increase revenue and profitability.
4. Netflix has the best value in Colombia, with 4.200 titles for just $4.14.
(Techguide, Saving Spot)
To determine which countries offer the best value for Netflix subscriptions, the size and cost of the library should be chosen.
With 4,200 titles for just $4.14, Colombia has the best value, according to Saving Spot in 2020.
Here are the top 5 countries with the best value for Netflix titles:
- Colombia – $4.14 for 4,200 titles
- Turkey – $2.78 for 2,800 titles
- Brazil – $4.37 for 4,200 titles
- Argentina -$ 3.15 for 3,000 titles
- Australia – $5.93 for 5,300 titles
5. Netflix lowered prices in more than 30 countries to attract more subscribers.
(BBC)
To gain more subscribers, Netflix has cut prices in Asia, Europe, Latin America, sub-Saharan Africa, and the Middle East. Some countries include Malaysia, Indonesia, Thailand, the Philippines, Croatia, Venezuela, Kenya, and Iran.
The cuts apply to particular price plans, with fees lowered by half due to the rising cost of living and increased competition in streaming wars.
Conclusion
Netflix still rules the streaming war based on its growing subscribers and revenue worldwide. With its pricing and marketing strategy, it will take a lot of work for other platforms to be on top.
These cost differences reveal countries with the highest and lowest prices, the best deals, and the factors affecting them, highlighting the importance of understanding these statistics.
