Netflix\u2019s co-founders, Reed Hastings and Marc Randolph, came up with the idea of a flat-fee, unlimited movie-rental service after paying a $40 late fee at Blockbuster\u2019s. At least that\u2019s how the story goes. It was, in fact, a tale made up by Hastings and Randolph to illustrate the company\u2019s motivation and philosophy.<\/p>\n\n\n\n
Since that fictional Blockbuster\u2019s encounter, Netflix has successfully transitioned from a DVD-rental service to a global behemoth of the streaming industry, constantly reinventing and refining the new medium. The company\u2019s annual revenue clocked in at $15.8 billion in 2018, and total Netflix subscribers now number more than 150 million around the world.<\/p>\n\n\n\n
We\u2019ve accumulated a wealth of facts about Netflix, ranging from revenue numbers to viewership demographics around the globe.<\/p>\n\n\n\n
<\/p>\n\n\n\n
(Annual Report)<\/p>\n\n\n\n
In the first two quarters of 2019, Netflix generated $9.44 billion in revenue. <\/p>\n\n\n\n
(Annual Report)<\/p>\n\n\n\n
That\u2019s more than double what the service made in 2017.<\/p>\n\n\n\n
Here\u2019s a table of Netflix\u2019s net income by year:<\/p>\n\n\n\n
(MacroTrends)<\/p>\n\n\n\n
This is information from the end of September 2019, right after a substantial dip in share value of around $26 billion. <\/p>\n\n\n\n
Netflix\u2019s stock history shows that its market cap peaked in June 2018 at $178.86 billion.<\/p>\n\n\n\n
(Netflix Annual Report 2018)<\/p>\n\n\n\n
We took the \u2018total stockholder\u2019s equity\u2019 figure from Netflix\u2019s annual report to be the approximate answer to the question \u201cHow much is Netflix worth?\u201d<\/p>\n\n\n\n
Here\u2019s an overview of Netflix\u2019s net worth over a five-year period.<\/p>\n\n\n\n
(Annual Report)<\/p>\n\n\n\n
Of those, 6,900 work in the video streaming department.<\/p>\n\n\n\n
(Lab42)<\/p>\n\n\n\n
Video streaming is the flavor of the decade, and Netflix is dominating. While 84% of streamers have a Netflix subscription, fewer than half (46%) watch Amazon Prime. As such, it looks like the Amazon Prime vs Netflix battle is skewing heavily toward the latter. Twenty-eight percent of the binge-watching population has a Hulu subscription.<\/p>\n\n\n\n
People who stream video on any platform tend to be birds of a feather, although there are subtle demographic differences between users of each service.<\/p>\n\n\n\n
Netflix demographics show a slightly younger, slightly more urban audience with a larger income than the average streamer.<\/p>\n\n\n\n
(Media Post)<\/p>\n\n\n\n
This is a $3 billion increase on 2018\u2019s already-immense budget for original content of $12 billion. <\/p>\n\n\n\n
Netflix decision-makers have decided that producing original content is their strategy of choice for staying afloat on the treacherous seas of OTT. This risky approach has yielded some of the most popular shows on television today, like Orange Is The New Black<\/em> and House of Cards<\/em>.<\/p>\n\n\n\n Netflix execs have, however, instructed their subordinates to be more careful when doling out the dough. This probably means that behind the hits, there are just as many busts.<\/p>\n\n\n\n (Investopedia)<\/p>\n\n\n\n Other than Netflix, no streaming service appears on the list.<\/p>\n\n\n\n The first five, in order:<\/p>\n\n\n\n (Statista)<\/p>\n\n\n\n The first five spots on the app revenue top list make similar amounts of money, around $24 million. <\/p>\n\n\n\n There are only two apps on the top 10 list that aren\u2019t games – Netflix at number five with $24 million and Tinder topping the charts convincingly with $32.37 million in revenue.<\/p>\n\n\n\n Here\u2019s the answer straight from the horse\u2019s mouth: Netflix\u2019s annual and quarterly reports from 2019.<\/p>\n\n\n\n Below you\u2019ll see the number of Netflix subscribers listed in millions.<\/p>\n\n\n\n Netflix Total Subscribers:<\/strong><\/p>\n\n\n\n Netflix US Subscribers:<\/strong><\/p>\n\n\n\n (Business Insider)<\/p>\n\n\n\n Netflix\u2019s subscriber numbers account for single subscriptions – they don\u2019t factor in the fact that many people share accounts. When Netflix had 104 million subscribers, the company estimated it had more than 300 million viewers, so it\u2019s safe to assume that number is now even larger.<\/p>\n\n\n\n (YouGov)<\/p>\n\n\n\n The Discovery Channel and National Geographic are more beloved than Netflix, with 76% and 75% of respondents having a positive opinion of them, respectively.<\/p>\n\n\n\n (YouGov)<\/p>\n\n\n\n ABC holds second place and CNN third, with 98% of respondents having heard of the major networks.<\/p>\n\n\n\n (Comscore)<\/p>\n\n\n\n Based on a comprehensive study of OTT services published by Comscore, Netflix outclasses its competition. YouTube\u2019s paid service is present in only 50% of households, Amazon Prime in 36%, and Hulu in 28%.<\/p>\n\n\n\n (Comscore)<\/p>\n\n\n\n These are the giants, according to streaming statistics published by Comscore.<\/p>\n\n\n\n The DVDre-ntal service still contributed $365.5 to Netflix revenue last year. <\/p>\n\n\n\n The numbers are dropping, though – in 2016 there were 4 million subscribers.<\/p>\n\n\n\n (Lab42)<\/p>\n\n\n\n Gen Xers – people born between 1965 and 1980 – are also known as the latchkey generation. During their formative years, children of this generation received the least amount of nurture and care from their parents and often returned to an empty home after school.<\/p>\n\n\n\n These kids had free reign over the remote control and the TV was often their primary educator and caregiver. That may be one of the reasons why streaming services are so popular within this age bracket.<\/p>\n\n\n\n At 39%, millennials – who were born between 1981 and 1996 – represent the second-largest video streaming demographic. These people gained access to computers at a much younger age than their Gen X counterparts.<\/p>\n\n\n\n Strict data plans call for strict data planning. <\/p>\n\n\n\n There are four data usage regimes to choose from on Netflix. The different plans allow for different amounts of data transfers per hour per device.<\/p>\n\n\n\nNetflix is the sixth-largest internet company.<\/strong><\/h5>\n\n\n\n
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Netflix\u2019s app is the fifth-biggest moneymaker in the Apple App Store with almost $24 million in revenue.<\/strong><\/h5>\n\n\n\n
Netflix User Statistics – Viewership, Subscribers and Penetration<\/h3>\n\n\n\n
How many subscribers does Netflix have? 151.56 million in Q2 2019.<\/h5>\n\n\n\n
Year<\/strong> <\/td> Paid memberships<\/strong><\/td> New members<\/strong><\/td> Free trials at end of year<\/strong><\/td><\/tr> 2018<\/td> 139.26<\/td> 28.61<\/td> 9.2<\/td><\/tr> 2017<\/td> 110.65<\/td> 21.55<\/td> 6.94<\/td><\/tr> 2016<\/td> 89.09<\/td> 18.25<\/td> 4.7<\/td><\/tr> 2015<\/td> 54.476<\/td> 16.363<\/td> 3.92<\/td><\/tr> 2014<\/td> 70.839<\/td> 13.04<\/td> 2.91<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n Year<\/strong><\/td> Paid memberships<\/strong><\/td> New members<\/strong><\/td> Free trials at end of year<\/strong><\/td> Avg. Subscription <\/strong><\/td><\/tr> 2018<\/td> 58.48<\/td> 5.67<\/td> 2.06<\/td> $11.4<\/td><\/tr> 2017<\/td> 52.81<\/td> 4.9<\/td> 1.94<\/td> $10.1<\/td><\/tr> 2016<\/td> 47.9<\/td> 4.5<\/td> 1.52<\/td> $9.2<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n Netflix claims its viewer base is at least twice as big as its subscriber base. By that logic, there are more than 300 million Netflix viewers.<\/strong><\/h5>\n\n\n\n
Netflix is the third-most popular network, with 74% of respondents to a YouGov public opinion survey saying they had a positive opinion of it.<\/strong><\/h5>\n\n\n\n
Netflix is the most famous network among US consumers – 99% of consumers have heard of it.<\/strong><\/h5>\n\n\n\n
In households that use streaming services, Netflix has a penetration rate of 73%.<\/strong><\/h5>\n\n\n\n
Netflix, YouTube, Amazon and Hulu hold 75% of streaming time amongst OTT services.<\/strong><\/h5>\n\n\n\n
Netflix\u2019s DVD-rental service still had 2.7 million subscribers in the US at the end of 2018.<\/strong><\/h5>\n\n\n\n
42% of people who have a video streaming account are Gen Xers.<\/strong><\/h5>\n\n\n\n
Netflix Usage Statistics<\/h3>\n\n\n\n
Netflix data usage information.<\/strong><\/h5>\n\n\n\n