The internet goes crazy for short videos. If you want to become a high-earning influencer in 2023, the platform you need to be on is TikTok. An impressive number of TikTok celebrities have made millions on this platform. However, it\u2019s only been seven years since its launch.<\/p>\n\n\n\n
What started as Douyin, a video-sharing app made in China, has become one of the leading mobile apps<\/a> among teenagers and young adults.<\/p>\n\n\n\n Today, TikTok is a thriving business, not just an entertainment platform. That\u2019s why this article has compiled a list of the most important TikTok influencers and TikTok statistics. <\/p>\n\n\n\n If you\u2019ve ever wondered how much the highest-paid TikTokers make or who opens this app 19 times daily, keep reading.<\/p>\n\n\n\n An average of $100,000-$250,000 is what successful TikTokers can earn on the platform, depending on their market reach and how many partnerships they have closed in a period.<\/p>\n\n\n\n TikTok is not only an app for entertainment but also a place to earn. The statistics below are proof.<\/p>\n\n\n\n (Go Banking Rate)<\/p>\n\n\n\n Like any other social media platform, most successful influencers earn their bread from sponsored material. A branded video can net anywhere between $200 and $20,000. The revenues are determined by the number of TikTok followers and your engagement rate, which is the frequency with which users interact with your account and like and comment on your short videos.<\/p>\n\n\n\n (LinkedIn)<\/p>\n\n\n\n Earning enough followers to make TikTok your career and only source of income is hard work. An influencer typically has to publish at least 15-20 videos per day to gain enough traction to be of any interest to brands looking for influencers to promote them. Doing this often requires as much time as a full-time job.<\/p>\n\n\n\n (TubeFilter)<\/p>\n\n\n\n According to TubeFilter, influencers on TikTok aren\u2019t being paid much. A successful video with about 500,000 views nets them only about $20 from the fund. It adds up, though: once an influencer has tens of millions of followers, they can make about $100,000-$200,000 from the fund. However, getting to tens of millions of followers takes time, talent, luck, and effort. It isn\u2019t a realistic goal for most TikTokers.<\/p>\n\n\n\n (Hootsuite)<\/p>\n\n\n\n Established in July 2020, the Creator Fund is intended to compensate TikTok creators for their content based on the number of followers they have and the number of views. <\/p>\n\n\n\n The fund was a logical step for a company that intends to compete with YouTube, which shares a portion of its revenue from ads with its creators. However, the sums earned by the creators participating in the program have been described as \u201cunderwhelming.\u201d<\/p>\n\n\n\n (Famuse Talent Management, Go Banking Rate)<\/p>\n\n\n\n Surprisingly, the TikToker with the most TikTok followers differs from the one with the highest profits. Reportedly, Michael Le makes the most out of this platform financially. It\u2019s estimated that Le earned over $1.2 million from the platform in 2020 alone. <\/p>\n\n\n\n Additionally, he is a well-known American singer, artist, choreographer, and TikTok celebrity. His username on the video-sharing website is “Maiko.”<\/p>\n\n\n\n However, it was Charli D\u2019Amelio who hailed the highest-earning TikToker in 2023. Charli D’Amelio is 18 years old and has a remarkable $17.5 million in earnings, placing her top among TikTok’s highest earners. Charli began as a competitive dancer who achieved recognition on the platform with her dance video.<\/p>\n\n\n\n Even though banned from several countries, TikTok has dominated the online world. How so? Let\u2019s check it out.<\/p>\n\n\n\n (CNBC)<\/p>\n\n\n\n It\u2019s uncommon to see a mobile app or a social network gain such a huge following in just a few years. TikTok\u2019s popularity surged in the past years, primarily because many Americans joined it during the COVID-19 pandemic when this app became available in the US. In July 2020, TikTok published that it had more than 700 million active users.<\/p>\n\n\n\n TikTok has attracted so many users simply because, according to the users themselves, it offers a more genuine experience without the feeling that someone is trying to sell you anything. You don\u2019t even need to sign up for an account if you don\u2019t want to, just fire up the app and you\u2019re good to go.<\/p>\n\n\n\n (Data Reportal)<\/p>\n\n\n\n TikTok download statistics are impressive. In 2019 alone, the TikTok app was downloaded 614 million times, making it the third-most-popular non-gaming app for smartphones. February 2019 marked a great milestone for the platform; it passed a billion all-time downloads across Android and iOS. Among the top five mobile apps of 2020, TikTok is the only non-Facebook-owned app.<\/p>\n\n\n\n (Influencer Marketing Hub)<\/p>\n\n\n\n TikTok is extremely popular in Asian countries, where Android smartphones rule the market. The most prominent exception is the US, with more iOS users. <\/p>\n\n\n\n Month by month, the app has regularly topped both Google Play Store and Apple App Store charts, but with significantly more Android downloads than iOS.<\/p>\n\n\n\n The TikTok app and video player work the same way on both platforms, so there\u2019s no difference in the user experience. Android is the platform of choice in the regions where TikTok registers the highest usage numbers.<\/p>\n\n\n\n (Time Magazine)<\/p>\n\n\n\n At one point, India was the fastest-growing TikTok market and had an astonishing 467 million downloads. However, despite this widespread adoption and the fact that it quickly became a source of income for many, it struggled to get accepted by the authorities. <\/p>\n\n\n\n The first temporary ban in India happened in early 2019 due to some content concerns. In 2020, India banned TikTok over national security issues and permanently prohibited it in 2021.<\/p>\n\n\n\n (Statista)<\/p>\n\n\n\n The platform isn\u2019t doing too badly in its home country, either. Douyin is only available in China. It\u2019s thriving because the Chinese audience is more accustomed to this app than its younger brother, TikTok. All the big e-celebrities in China prefer Douyin, with some having over 70 million users.<\/p>\n\n\n\n (Wallaroo Media)<\/p>\n\n\n\n Since its inception, this social network has been most popular among younger generations. According to TikTok’s marketing statistics, Gen Zs and Millennials comprise the largest portion of the user base, with people over 40 accounting for a very small percentage of active users. <\/p>\n\n\n\n The app is specifically designed to cater to how young people consume video content; it\u2019s not cluttered, allows for easy browsing, and doesn\u2019t require the user to sign up for an account.<\/p>\n\n\n\n (Omnicore Agency)<\/p>\n\n\n\n TikTok\u2019s demographics show that the network is slightly more popular among the male audience across all ages. Analysts believe the reason behind this gender split lies in how most people use the app. <\/p>\n\n\n\n Most users prefer to browse and watch other people\u2019s content instead of uploading their own. Considering that most famous TikTokers are female, it\u2019s easy to figure out why so many guys use this app.<\/p>\n\n\n\n (Wallaroo Media)<\/p>\n\n\n\n Like any other high-profile app, TikTok needs to branch out as much as possible to provide local content to its millions of users around the globe.<\/p>\n\n\n\n (Data Reportal)<\/p>\n\n\n\n According to the analysis from data.ai, TikTok was ranked the sixth most-used social media platform with 1 million users.<\/p>\n\n\n\n Facebook<\/a> tops other social media platforms with 2.9 million users worldwide. YouTube followed it with 2.5 million. WhatsApp and Instagram ranked second and third places, respectively. Finally, WeChat was in fourth place with 1.2 million users.<\/p>\n\n\n\n (InfluencerMarketingHub,Social Insider)<\/p>\n\n\n\n Given TikTok’s growing popularity, it’s no surprise that, when it comes to engagement metrics, TikTok has the numerical advantage to entice companies to join the platform and begin experimenting with content. TikTok is the most engaged social media network, with an average engagement rate of 4.24%, followed by Instagram<\/a>, which has seen a significant dip in its once-high engagement.<\/p>\n\n\n\n (Next Gen Personal Finance)<\/p>\n\n\n\n Data and statistics on TikTok indicate that the network can be rather addictive, which probably has to do with the way the app is designed: to constantly offer new content that, driven by an algorithm, points users toward videos they haven\u2019t previously seen and might be interested in. Because of this seemingly endless stream of short videos and users\u2019 tendency to binge for hours, there isn\u2019t the best time to post on TikTok, especially if you\u2019re targeting a global audience.<\/p>\n\n\n\n (Pew Research Center)<\/p>\n\n\n\n TikTok is used by 67% of teens at least once a week, with 16% using it almost daily. Meanwhile, the percentage of kids who claim they use Facebook, the most popular social media network among teens according to the Center’s 2014-15 poll, has dropped from 71% to 32%.<\/p>\n\n\n\n (Search Logistics)<\/p>\n\n\n\n In 2020, TikTok found its way into the daily life of about 65 million users in the US alone. The estimate back in 2020 was that this platform would increase 22% year-over-year. However, the number skyrocketed in 2021, and TikTok now has about 80 million users in the US, surpassing the estimated 73.7 million. TikTok statistics further estimate that the platform\u2019s steady growth will continue until it becomes the platform of choice for nearly every third American in 2024.<\/p>\n\n\n\n (Next Gen Personal Finance)<\/p>\n\n\n\n The average TikTok session lasts for 4.2 minutes. Although the maximum length of a TikTok video has been extended to three minutes, marketing experts say the most successful videos are still about 15 seconds long. That means a user could watch up to 17 short videos per session, contributing significantly to what TikTok will pay per view to influencers.<\/p>\n\n\n\n (Influencer Marketing Hub, Market Splash)<\/p>\n\n\n\n We\u2019re all different, so it makes sense that we use social media differently. Recent TikTok statistics confirm this. Some people prefer to release their creative juices and make video mashups. Still, for a significant percentage of TikTok users, this app is a platform for entertainment. Creating \u201cDuet\u201d videos is popular, too. 43% of users said they had used this feature at least once, while 41% of users have created a reaction video to someone else\u2019s TikTok clip.<\/p>\n\n\n\n (Blogging Wizard)<\/p>\n\n\n\n The amount of time users spend on TikTok grows by 210% year-on-year. So, not only have TikTok\u2019s user numbers grown exponentially, but usage has also been growing at both impressive and terrifying rates.<\/p>\n\n\n\n (Oberlo)<\/p>\n\n\n\n TikTok marketing statistics show that the platform pulled some impressive numbers from the get-go. In its first year on the market, TikTok reported users were already watching more than a million videos daily.<\/p>\n\n\n\n Tiktok challenges are a good way to promote brands and business when partnered with a perfect #hashtags. Celebrities help the app\u2019s market size by doing so.<\/p>\n\n\n\n Below are the stats to prove it.<\/p>\n\n\n\n (Statista)<\/p>\n\n\n\n In September 2022, TikTok creator and comedian Khabane Lame officially surpassed dancer Charli D’Amelio as the platform’s most-followed content creator. Lame, based in Italy, has 155 million subscribers as of March 2023. Influencer Charlie D’Amelio came in second with 150 million followers, and singer Bella Poarch came in third with 93 million followers.<\/p>\n\n\n\n (Research Gate)<\/p>\n\n\n\n Each time a user creates new TikTok videos, they can include a song in their creation: a trend started by top TikTokers. The song can be preset before recording, so they can sync their clip with the beat or added later. One of the most commonly picked songs on the platform is \u201cOh No\u201d by Kreepa, which is typically used for videos when someone realizes they\u2019re in trouble. This song now boasts more than 13.1 million videos on this platform.<\/p>\n\n\n\n (TechJury, TikTok)<\/p>\n\n\n\n Challenges are integral to how users interact with this social network, as confirmed by TikTok app statistics. These challenges can be user-created or promoted by advertisers. Whatever the case, hashtags are a common denominator for these fun activities on TikTok. The most popular one was based on a rain filter. In 2021, it\u2019s still going strong, having generated 100 million more views than the previous year. There was an increase of 0.8 billion in 2023 compared to 2021 statistics.<\/p>\n\n\n\n (Hootsuite)<\/p>\n\n\n\n The ads breaking the \u201cfourth wall\u201d have long been the most successful ones in converting consumers. TikTok statistics inform us that this platform is no exception to the general rule. The Washington Post, with its \u201cTikTok Guy\u201d Dave, was the first to use this format on TikTok successfully.<\/p>\n\n\n\n (Popbuzz)<\/p>\n\n\n\n What does it take to produce this platform’s most successful viral short video? Playing on nostalgia and broken dreams of all those who\u2019ve never received their letter from Hogwarts seems to be the answer. Zach King\u2019s Harry Potter illusion currently has 2.2 billion views. He also holds a third, fourth, and fifth place on the list of the most-viewed videos on this platform with his other illusion videos.<\/p>\n\n\n\n (Business Insider)<\/p>\n\n\n\n Zhang Yiming, the 38-year-old founder of ByteDance, the company behind TikTok, has a net worth of $44.5 billion. For someone who\u2019s founded such a successful social media network, Yiming seems to be both a very secretive and humble person. He has recently stepped down from his CEO position, saying, \u201cThe truth is, I lack some of the skills that make an ideal manager.\u201d<\/p>\n\n\n\n (Comprar Acciones)<\/p>\n\n\n\n TikTok has monetized its platform by offering coins users can purchase in bundles of various prices. These bundles of \u201cTikTok money\u201d start at $1 and can cost up to $100, but the company often adjusts the number of coins one gets with their purchase. Coins can then be spent to tip creators on the platform during their live streams. The whole system works similarly to Twitch\u2019s Bits<\/a>, and the split between TikTok and people creating the live content is 80-20 in favor of the creator.<\/p>\n\n\n\n (Sensor Tower)<\/p>\n\n\n\n According to Sensor Tower Store Intelligence data, users spent approximately $2.3 billion last year on the mobile app, which includes the iOS version of its Chinese localization Douyin. This figure represents a 77 percent increase from $1.3 billion in 2020.<\/p>\n\n\n\n (PYMNTS)<\/p>\n\n\n\n Near the end of the 2018 fiscal year, ByteDance secured $3 billion in additional investments, becoming the most valuable \u201cunicorn\u201d (startup worth more than $1 billion) in the world. This startup owns several popular platforms and has received significant investments since entering the market in 2012.<\/p>\n\n\n\n One of the most interesting statistics about TikTok is the one its value. In October 2021, unnamed shareholders announced selling ByteDance shares, giving the company a $400 billion valuation. Another seller valued the company at $450 billion in July 2021. However, in September 2021, another seller said that ByteDance was valued at $325 billion.<\/p>\n\n\n\nKey TikTok Earnings Statistics<\/strong><\/h2>\n\n\n\n
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How Much Do TikTokers Make?<\/strong><\/h3>\n\n\n\n
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TikTok Usage Statistics<\/strong><\/h3>\n\n\n\n
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TikTok Trends and Celebrities<\/strong><\/h3>\n\n\n\n
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Financial Statistics About TikTok<\/strong><\/h3>\n\n\n\n
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Final Thoughts<\/strong><\/h3>\n\n\n\n