{"id":2393,"date":"2023-06-24T12:13:02","date_gmt":"2023-06-24T12:13:02","guid":{"rendered":"https:\/\/dataprot.net\/?p=2393"},"modified":"2023-06-24T12:13:04","modified_gmt":"2023-06-24T12:13:04","slug":"instagram-for-business-how-many-businesses-are-there-on-instagram","status":"publish","type":"post","link":"https:\/\/dataprot.net\/statistics\/instagram-for-business-how-many-businesses-are-there-on-instagram\/","title":{"rendered":"Instagram for Business: How Many Businesses Are There On Instagram?"},"content":{"rendered":"\n
Instagram is an essential marketing tool for businesses. With its 2 billion monthly active users(1)<\/sup>, Instagram’s popularity makes it an excellent social media platform for brand awareness and user engagement.<\/p>\n\n\n\n Advertisers can reach 1.628 billion users(2)<\/sup> using the Instagram algorithm<\/a>, which is why 38% of marketers use Instagram to promote businesses. Instagram is also the perfect platform for expanding businesses’ presence and visibility.<\/p>\n\n\n\n In this article, discover the different Instagram statistics, such as business account statistics, account usage, and the latest trends in the Instagram business account.<\/p>\n\n\n\n With 1.39 billion Instagram users(3)<\/sup> spending an average of 11.7 hours per month on the app, Instagram has become a popular platform for following and researching brands and products, with 62.3% of users(4)<\/sup> utilizing it for this purpose. <\/p>\n\n\n\n Instagram is more than a branding tool for businesses – it also gives business owners an advantage with its feature, Instagram Analytics. This feature offers a comprehensive breakdown of the metrics they should consider to create effective marketing strategies.<\/p>\n\n\n\n These Instagram business statistics could provide insightful information they can use to grow their businesses. <\/p>\n\n\n\n There are currently 200 million business profiles(5)<\/sup> on Instagram; businesses now recognize the importance of having a presence on Instagram, as understanding business account statistics is essential.<\/p>\n\n\n\n Instagram\u2019s business and professional features provide insights into a data-driven marketing strategy that can aid businesses in creating compelling content for their target audience. <\/p>\n\n\n\n Look at the following business account statistics businesses use to determine if their content is performing well and reaching the right audience.<\/p>\n\n\n\n (Hootsuite, Caleydimmock)<\/p>\n\n\n\n Instagram business accounts grow when they regularly post, engage with their followers, and advertise on the platform. When their content reaches the right audience, they capture their interest and convert them into followers, contributing to the Instagram account’s growth.<\/p>\n\n\n\n Having followers increases the credibility of the business and its social proof. However, as the number of followers increases, engagement rates decrease significantly. Therefore, companies must focus on their brand\u2019s consistency rather than follower rates.<\/p>\n\n\n\n (Hootsuite)<\/p>\n\n\n\n The best time to post on Instagram is between 11 am to 11 pm<\/a>, depending on the business and the algorithm. Posting frequency impacts engagement rates and follower growth. Too much posting causes follower fatigue, which lowers the engagement rate. On the other hand, infrequent posting can cause followers to lose interest, leading to slower growth. <\/p>\n\n\n\n (Hootsuite, Fit the Right)<\/p>\n\n\n\n Instagram engagement rate is a key metric<\/a> for business accounts. This includes the numbers of likes, comments, shares, shares and saves on posts.<\/p>\n\n\n\n This formula calculates the engagement rate by post: <\/p>\n\n\n\n Instagram\u2019s engagement rate indicates that more people interact with content rather than scrolling. Strong engagement means audiences feel strongly connected with the brand and are more likely to purchase.<\/p>\n\n\n\n (Oberlo)<\/p>\n\n\n\n Hashtags for Instagram business accounts are essential, as they help improve the visibility of posts and reach a larger audience. <\/p>\n\n\n\n Properly using hashtags<\/a> is actual actually simple; you can use as many relevant words as you can. However, excessive use of irrelevant hashtags can make a post appear spammy and inauthentic.<\/p>\n\n\n\n Every day, 200 million users(6)<\/sup> visit at least one business profile. Businesses must capitalize on this opportunity to post content that can increase engagement and attract more visitors. <\/p>\n\n\n\n Since the platform is highly visual and popular, Instagram is ideal for businesses to showcase their products and services. Proper and effective usage of Instagram Business accounts helps create a strong brand identity, earn loyal followers, and connect with the audience more personally. <\/p>\n\n\n\n Here are more account usage statistics for businesses on Instagram.<\/p>\n\n\n\n (Sprout Social, Neal Schaffer)<\/p>\n\n\n\n Instagram is a powerful tool for brand discovery, with 81% of users using the app to research products and services. Alternatively, 83% of users found a brand through Instagram ads. These statistics show that Instagram is an effective platform for businesses to reach customers and generate interest in their brands.<\/p>\n\n\n\n (Hootsuite)<\/p>\n\n\n\n Instagram provides parental controls and tools to report inappropriate content, fake accounts, and more. Still, only 25% of Instagram users think the platform protects their privacy and data.<\/p>\n\n\n\n Like other social media platforms, Instagram takes the utmost precaution regarding its users’ safety and security. Despite this, Instagram users are still concerned about advertisers and businesses accessing the data they share on the platform.<\/p>\n\n\n\nEditor’s Choice<\/strong><\/h3>\n\n\n\n
\n
How Many Instagram Business Statistics Are There? <\/strong><\/h2>\n\n\n\n
Instagram Business Account Statistics<\/strong><\/h3>\n\n\n\n
1. The average Instagram business account grows its followers by 0.98% monthly.<\/strong><\/h4>\n\n\n\n
2. Business accounts post 1.71 daily feed posts.<\/strong><\/h4>\n\n\n\n
3. On average, the engagement rate of business account posts is 0.54%.<\/strong><\/h4>\n\n\n\n
\n
4. The average post contains 10.7 hashtags.<\/strong><\/h4>\n\n\n\n
Instagram Business Account Usage<\/strong><\/h3>\n\n\n\n
5. 83% of users who discovered a brand through Instagram ads became more interested in the brand.<\/strong><\/h4>\n\n\n\n
6. 25% of Instagram users think the platform protects their privacy and data.<\/strong><\/h4>\n\n\n\n