{"id":2253,"date":"2023-06-11T07:48:59","date_gmt":"2023-06-11T07:48:59","guid":{"rendered":"https:\/\/dataprot.net\/?p=2253"},"modified":"2023-06-11T07:51:32","modified_gmt":"2023-06-11T07:51:32","slug":"what-is-a-data-broker","status":"publish","type":"post","link":"https:\/\/dataprot.net\/articles\/what-is-a-data-broker\/","title":{"rendered":"What Is a Data Broker?"},"content":{"rendered":"\n

Recent statistics show that data is a valuable commodity<\/a> in today’s highly-digital world. Most companies use data collected by data brokers from their consumers to improve their products and services. <\/p>\n\n\n\n

Data brokers buy and sell your personal information to third-party companies mainly for commercial purposes. <\/p>\n\n\n\n

Data brokerage is in high demand because of the information they provide. Statistics show the total data broker revenue will reach nearly 365.71 billion USD<\/a> in 2029. <\/p>\n\n\n\n

In this article, learn more about data brokers, what they do, the different types, the value they bring, the legality of their practices, what they know about you, and more!<\/p>\n\n\n\n

What is a Data Broker?<\/strong><\/h2>\n\n\n\n

The term “data broker” is interchangeable with “information broker.” They are businesses that collect, sell, and license your personal information without directly engaging with you.<\/p>\n\n\n\n

The California Consumer Privacy Act of 2018<\/a> defines a data broker as “a business that knowingly collects and sells to third parties the personal information of a consumer with whom the business does not have a direct relationship.”<\/p>\n\n\n\n

Data brokers extract data from various sources using several ways, both online and offline. <\/p>\n\n\n\n

The Washington Post has reported that politicians are using commercial data brokers<\/a>. Political data brokers collect state voter files and sell them to campaigns, political parties, and academic researchers.<\/p>\n\n\n\n

The Federal Trade Commission had warned against data broker operations lacking transparency and possible privacy violations.<\/p>\n\n\n\n

The Problem with Data Brokers<\/strong><\/h3>\n\n\n\n

Though most practices of data brokers are legal, they are occasionally fined by the Federal Trade Commission for misconduct like selling information used by cybercriminals<\/a>. <\/p>\n\n\n\n

Mindlessly clicking “I agree” to some online privacy policies, cookies, and terms of use can make it legal for data brokers to use your information.<\/p>\n\n\n\n

The most common concern with data brokers is data breaches. In 2018, Apollo contained 200 billion data points<\/a> until a data breach occurred, leaking information, including email addresses. Though it wasn\u2019t sensitive information like credit card details, an email address leak can be enough for hackers to cause real damage.<\/p>\n\n\n\n

Here’s a list of information affected by the data breach:<\/p>\n\n\n\n