Useful Salesforce Statistics: Trends and Segmentation in 2024

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Salesforce is a top cloud-based customer relationship management (CRM) solution that ensures consumers and employees receive relevant and customized interactions anywhere and anytime.

Over 150,000 business owners used Salesforce in 2020, capturing 19.8% of the CRM market. During 2021, Salesforce had a revenue of $21.25 billion. By 2024, they will reach $1.2 trillion and have 4.2 million new employees.

Learn why Salesforce is gaining popularity in the CRM market with these latest and incredible statistics below.

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  • Salesforce has been ranked as the top CRM provider worldwide, with a market share of 22.9%.
  • More than 150,000 companies worldwide use Salesforce.
  • Salesforce has over 79,390 employees globally.
  • In the 2023 fiscal year, Salesforce’s revenue was over $31 billion.
  • The United States is Salesforce’s most significant market, with 617,271 customers.
  • Service Cloud generated $5.19 billion in revenue.
  • 52% of companies saw an increase in lead volume when they started using Salesforce.
  • 74% of sales professionals and 54% of marketers use Salesforce Analytics Cloud.
  • Salesforce’s ROI increased by 299% over 3 years for Salesforce Marketing Cloud.
  • Salesforce spends nearly $22 million to Ensure Equality in Employee Pay.

What is the latest Acquisition of Salesforce?

Salesforce is among the most well-known customer relationship management tools for a reason. It has purchased 70 companies, and strategic buyouts helped it grow significantly. Salesforce’s latest acquisition, Slack, generated $600 million in sales in 2022.

Let’s get into some crucial Salesforce statistics to assist you in deciding if your company needs to start using this platform and the best way to use it.

Salesforce Trends and Growth Statistics

Over the past ten years, Salesforce has seen an increase in revenue of over ten times. Salesforce’s revenue has skyrocketed over the past decade, reaching $26.49 billion for the fiscal year 2022, up 25% from the previous year. 

Salesforce’s statistics, customizable dashboards, and sales revenue set it apart from competing CRM systems. Here are notable trends and growth statistics of Salesforce as of 2023.

1. Salesforce ranked as the No.1 CRM provider worldwide, with a market share of 22.9%.


Salesforce dominates the market and has a 22.9% market share worldwide for customer relationship management (CRM) applications. According to the recent IDC Worldwide Semiannual Software Tracker, the leading CRM companies and their respective market share are the following.

  • Salesforce: 22.9%
  • Microsoft: 5.8%
  • Oracle: 4.8%
  • SAP: 4.6%
  • Adobe 3.9%

Salesforce’s success is due to product innovation, with strong marketing and sales investments to increase brand awareness and market share. The successful execution of its strategy in acquiring customers helps expand its market.

2. More than 150,000 companies worldwide use Salesforce. 


According to Gartner, Salesforce is the market leader in all five main CRM categories: cloud-based solutions, mobile CRM, social CRM, analytics, and engagement. With an expansive customer base and independent solid research, it’s unsurprising that Salesforce is the CRM market leader. 

The well-known companies that use Salesforce are:

  • Amazon Web Services
  • Spotify
  • U.S. Bank
  • Macy’s
  • T-Mobile
  • Canon
  • Toyota

Salesforce supports over 150,000 businesses across all primary industries to grow their businesses. Every core business function uses tools, including sales, marketing, customer service, and support. In addition, it provides the data to support its CRM market leadership position.

3. Salesforce has over 79,390 employees globally. 


Salesforce had a whopping 79,390 employees worldwide as of January 31st, 2022, twice the number in 2018. This represents a 30% growth in employees since 2020. For context, Salesforce employees would overflow the American football stadium, Levi’s Stadium, where the San Francisco 49ers play. 

While increasing, Salesforce remains deliberate about company culture and employee experience.

Salesforce Revenue Statistics

For the entire year, Salesforce generated $31.4 billion in revenue, an increase of 18% year-over-year or 22% in constant currency.

The company closed FY23 with an operating cash flow of $7.1 billion, the highest cash flow in its history for a company of its scale.

In the following section, the data will show the sales and revenues of Salesforce.

4. In the 2023 fiscal year, Salesforce’s revenue was over $31 billion.


The subscription and support- business segment contributed the most to the company’s sustained sales growth, generating $29 billion in revenue during the same fiscal year.

Salesforce specialized in software-as-a-service (SaaS) and made its name with its wide range of customer-relationship management (CRM) services.

Here are some of Salesforce’s noticeable progress through the years.

  • 2020: Salesforce held a 19.5% share of the global market for CRM applications.
  • 2019: Salesforce overtook Microsoft and became the global public cloud SaaS market leader
  • Past 20 years: The business has grown into one of the most powerful software and programming companies and one of the most valuable tech brands worldwide.

5. Service Cloud generated $5.19 billion in revenue.


In 2021, Service Cloud was the most significant contributor to Salesforce. The product generated $5.38 billion in revenue; 26.93% came from total subscription and support revenue. Meanwhile, their Sales Cloud contributed $5.19 billion; 25.97% came from the company’s subscription and support revenue.

Salesforce’s platform-based solutions and MuleSoft and Tableau contributed $6.27 billion (31.38% of the IT giant’s subscription and support revenue). In comparison, Marketing Cloud and Commerce Cloud accounted for $3.13 billion (15.66%).

6. 52% of companies saw increased lead volume when using Salesforce.

(Torrent Consulting)

According to the company’s official statistics, 52% of companies using Salesforce saw an increase in lead volume, a 27% increase in success rate, and a 34% increase in sales revenue.

While impressive, these stats only reveal part of the narrative. Helping businesses close transactions and increase revenue is where Salesforce shines. The insights from Salesforce’s robust CRM features allow for better lead identification, client progress tracking, and deal closing. 

That’s why it shouldn’t be surprising that many businesses report increased sales after using Salesforce.

7. 74% of sales professionals and 54% of marketers use Salesforce Analytics Cloud. 


Over the past year, the use of Salesforce Analytics Cloud has consistently increased, with more than half of respondents indicating daily usage. In addition, nearly 80% of consumers rated the product as either “excellent” or “good.”

The Salesforce Analytics Cloud is a powerful application that gives users real-time insights into their sales pipeline, consumer data, and marketing performance. With its ability to surface actionable intelligence, it is not surprising that its usage is increasing. 

8. Salesforce’s ROI increased by 299% over 3 years for Salesforce Marketing Cloud. 


A recent study by Forrester Consulting entitled The Total Economic Impact of Salesforce Marketing Cloud sheds light on the remarkable benefits and cost savings achieved by five customers who implemented Marketing Cloud in their organizations.

The findings were impressive, demonstrating the transformative power of Salesforce Marketing Cloud. Here are significant details of Salesforce’s marketing in the past years:

  • Generated over $5 million in revenue across different channels.
  • Improved site conversion rates by 60% in the third year.
  • Increased the average order value by 35% in the third year.
  • Saved 60% of the time spent on creating and executing marketing campaigns.
  • 90% less work was needed to complete the post-campaign reports.

Salesforce Products, Segments, and Industry Statistics

The platform focuses on catering to large corporations as its primary customer base. The vast majority of Salesforce’s customers have more than 1,000 workers.

Salesforce market segmentation requires attention to four dimensions: demographics, geography, behavior, and psychology. Let’s look into each of them to learn who uses Salesforce.

9. The United States is Salesforce’s most significant market, with 617,271 customers.


The United States is Salesforce’s largest market, with approximately half of its CRM customers in 2022. 

Salesforce’s target markets are located globally, with the second largest number of customers in the UK, followed by Canada, Germany, and India. 

CountryNo. of Customers
United States617,271
United Kingdom277,772

The biggest Salesforce target audience in the U.S. is in California, where over 9,000 Salesforce customers are located. New York and Texas lag in second and third place, with less than half the number.

10. Salesforce spend early $22 million to ensure equality in employee pay.


Salesforce has spent more than $22 million to ensure an approach paying fairness for equal work among its people. In 2015, the company launched an investigation to identify and eliminate gender pay gaps. Since then, it has endeavored to enhance its processes and widen the scope of its assessment to ensure equitable pay to its workforce.

The company also works to eliminate discrepancies in bonuses and promotions. By taking these bold steps, Salesforce sets a strong precedent for other companies to follow suit in ensuring fairness and equality in the workplace.


Growing a company includes more than just raking in more cash; new leads must be created, and existing ones must be converted at a higher rate.

Salesforce is ideal to be the best customer relationship management software available. The correct customer relationship management (CRM) technology may boost operations in various areas, from sales to customer service to finance. Learning about Salesforce capabilities and selecting one that can fulfill your business’s unique needs is essential.


What proportion of Fortune 500 companies are customers of Salesforce?

According to Salesforce usage statistics, approximately 90% of Fortune 500 companies utilize this CRM platform.

Are small businesses utilizing Salesforce?

The global customer base of Salesforce exceeds 150,000, with many of them being small businesses. This CRM platform caters to the needs of both small and large companies, including startups, by providing sales, marketing, and service solutions.

What is Salesforce Marketing Strategy?

The Salesforce marketing strategy has always been about trailblazing. When the company launched over 20 years ago, founder Marc Benioff claimed it was the end of software in a dramatic protest-style performance in Silicon Valley. 

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