Best Online Form Builder Solutions

By Damjan Jugović Spajić August 19, 2021

Online forms provide one of the most common ways to interact with site visitors and collect user feedback or customer data. The best online form builder can help you build up your mailing list, survey visitors on their impressions about your site or services, capture leads, gain subscribers or assist you in gathering research data.

At first glance, one online form builder does not differ significantly from another. Most of them rely on a drag-and-drop system, with customizable fields and questions and various themes to choose from. However, as usual, the devil’s in the details. Google Forms ticks all these boxes, for example, but some users might perceive its use as a patchwork solution – something a serious business wouldn’t rely on.

The best form builder solutions stand out through their level of customizability, integration, or visual appeal. We’ve gathered and reviewed the most powerful form builders around, so keep reading and see how they fared.

Best Online Form Builders of 2021

  • Stylized text editor
  • Many different question types
  • Stunning visuals
  • Online-only customer support
Price $12.50/mo
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  • Highly customizable forms
  • Payment processing
  • Detailed reports
  • Dated looks
Price $14.08/mo
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  • Interactive and engaging forms
  • Superb visuals
  • Powerful integrations
  • Pricey
Price FREE
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  • Highly secure
  • GDPR and HIPAA compliance
  • Great analytics
  • Expensive
Price $50/mo
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  • Completely free
  • Easy to use
  • Data visualization
  • Somewhat rudimentary
Price FREE
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What Can I Use the Best Form Builder For?

The potential uses for form builders are many. Firstly, individual users might rely on them to create forms now and then for things like wedding invitations, surveying their friend group for a road trip, or just for gathering contact data from your classmates.

On the other hand, site owners might use form creation tools to create newsletter applications, contact forms, or site registrations. Sites that sell products or services and full-fledged businesses can utilize form builders to make product order forms, subscription forms, or feedback-collection forms.

Nothing is stopping you from making your own form from scratch and adapting it to your needs. Thankfully, all of the form builders we reviewed come with a packed gallery of templates that you can rely on for quick form creation.

1. Paperform

" Best overall "

  • Templates
    300+
  • Free plan
    no
  • Payment processing
    Dozens of integrations, including PayPal Business, Stripe, Braintree, and Square
  • Integrations
    direct integration + 1,500 via Zapier
  • Encryption
    256-bit
  • Price range
    $12.50/month - $82.50

Things we liked / disliked:

  • Stylized text editor
  • Many different question types
  • Stunning visuals
  • Online-only customer support

Things we liked / disliked:

  • Stylized text editor
  • Many different question types
  • Stunning visuals
  • Online-only customer support
  • Templates
    300+
  • Free plan
    no
  • Payment processing
    Dozens of integrations, including PayPal Business, Stripe, Braintree, and Square
  • Integrations
    direct integration + 1,500 via Zapier
  • Encryption
    256-bit
  • Price range
    $12.50/month - $82.50

Paperform forms designing software is an incredibly versatile tool that helps you create visually impressive forms in the blink of an eye. Boasting 22 different question types, payment processing support, and offering users the ability to create landing page-like forms, Paperform has more than enough features to separate itself from its competitors.

Features

At first glance, Paperform does not differ significantly from the other tools and services on our best online form builder list. At its core, Paperform functions just like any other form builder app: you choose the appropriate question types, images, and other media to populate your form, arranging everything in whichever order you want.

However, this is where the similarities end. Paperform does not rely on the drag-and-drop system for form creation. Instead, Paperform’s form maker looks more like a rich text editor, giving you unmatched control over how the form’s text and question fields look and feel. You practically get the same level of customizability over your form as you would with Microsoft Word over text.

You can freely insert pictures, video, and stylized text, which opens many more options than a form made out of a simple series of questions. Thanks to these features, Paperform is not just potentially the best program to create forms – it’s also a great tool for making better event invitations.

When it comes to pure form functionality, Paperform offers 22 different question types you can include. In addition to the usual short answer, paragraph, and multi-choice questions, you can request signatures, yes/no answers, URLs, emails, offer product choices, show calculations, ask for pricing, and much more. You can also add payment processing when you create online forms, with the software supporting payments through PayPal Business, Stripe, Braintree, Square, and many other popular payment processors.

Another great thing about this form builder is that its forms can either be embedded or made available on standalone URLs. This allows you to create forms as landing pages – a real boon for anyone trying to increase their conversion rates.

The best program to make forms needs to have a rich list of integrations, and Paperform does not disappoint here either. There’s a long list of direct integrations with services like Slack, Google Sheets, Trello, and Asana, along with hundreds more via Zapier and Integromat.

Pricing

Paperform is one of the cheapest online form builders around – a stark contrast to the likes of Formstack. There are three pricing plans available – Essentials ($12.50/mo), Pro ($32.50/mo), and Agency ($82.50). All of them let you create an unlimited number of forms. What changes with the higher-tier plans is the number of submissions and form views per month. The Essential plan limits you to 10,000 form views and 1,000 submissions, while Pro and Agency plans remove these limits completely.

For most people, the best online form builder is a simple one. The nice thing about Paperform is that it marries that simplicity with attractive pricing and enough advanced features for more demanding users to enjoy. Most of the software’s advanced features are found with all plans, but the two more expensive ones bring valuable benefits such as support for more users, a larger storage capacity, custom analytics, and more.

Final Thoughts

Whether you’re looking to create online forms for business or just need to make some event invitations regularly, Paperform’s got you covered. With extremely affordable pricing and extensive form-creating capabilities, it’s an excellent choice for any individual or business out there.

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2. WuFoo

" Best for making professional-looking forms "

  • Templates
    400+
  • Free plan
    yes
  • Payment processing
    8 partner companies, including PayPal, Square, & Stripe
  • Integrations
    7 native + 2302 Zapier integrations
  • Encryption
    256-bit
  • Price range
    $14.08/mo -$183.25/mo

Things we liked / disliked:

  • Highly customizable forms
  • Payment processing
  • Detailed reports
  • Dated looks

Things we liked / disliked:

  • Highly customizable forms
  • Payment processing
  • Detailed reports
  • Dated looks
  • Templates
    400+
  • Free plan
    yes
  • Payment processing
    8 partner companies, including PayPal, Square, & Stripe
  • Integrations
    7 native + 2302 Zapier integrations
  • Encryption
    256-bit
  • Price range
    $14.08/mo -$183.25/mo

WuFoo is one of the oldest and most reputable tools for creating website forms. WuFoo is part of SurveyMonkey, a trendy online survey tool whose roots go way back to 1999 – a clear indicator that the people behind this form builder have substantial experience with online forms and data collecting. WuFoo’s tool is mainly aimed at businesses. What their forms lack in aesthetics, they make up in customizability and functionality.

Features

The best software for creating forms needs to have a simple creation process, and it doesn’t get more simple than a drag-and-drop system. With it, you can easily create a new form from scratch or customize one of the many available WuFoo templates. You can freely rearrange fields, change alignment, alter the text size and font, and edit how response options are displayed. Furthermore, WuFoo allows you to customize the overall theme and change things like background and coloring.

We were pretty impressed with the level of customizability this form design software provided, allowing you to make the suitable form for your company without being forced to rely on half-baked solutions.

Any tool aiming for the best form maker epithet needs to have a vast library of templates to choose from. Luckily for us, WuFoo had over 400 of them. These include event invitations, online orders, lead generation forms, registrations, surveys, and much more. As usual, you can either embed the form template straight away or customize it according to your needs.

When it comes to advanced features, WuFoo lets you create branching responses and automated form triggers based on user actions. Additionally, this form designing software integrates with two payment processors – PayPal and Stripe – which lets you handle any needed payments straight from the form. Businesses looking for the best form builders will undoubtedly appreciate this feature, as it greatly simplifies order-taking and subscriptions.

On top of that, WuFoo can create detailed reports based on collected form information, and the tool can extract data via automated workflows to your company’s CRM.

Pricing

WuFoo offers a free, albeit limited, version in addition to four different paid plans. The free tier limits you to five forms, 100 entries, ten fields, and one user. While it could hardly be considered the best free form builder plan around, it might help you out in a bind.

The available paid plans are Starter ($14.08/mo), Professional ($29.08/mo), Advanced ($74.08/mo), and Ultimate ($183.25/mo). Each subsequent website form builder plan brings more forms, entries, fields, and users, along with features such as payment processing, reporting, and automated workflows to the table.

Final Thoughts

WuFoo is a top-class form builder that’s primarily tailored for businesses that value functionality over the visual appeal, as the forms created with this tool look somewhat dated. Still, the sheer level of customizability and the inclusion of payment processing, automated workflows, and other great features make WuFoo one of the best web form builder solutions around.

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3. Typeform

" Most visually unique forms "

  • Templates
    120+
  • Free plan
    yes
  • Payment processing
    Stripe
  • Integrations
    500+
  • Encryption
    256-bit
  • Price range
    Free, $25/mo - $83/mo

Things we liked / disliked:

  • Interactive and engaging forms
  • Superb visuals
  • Powerful integrations
  • Pricey

Things we liked / disliked:

  • Interactive and engaging forms
  • Superb visuals
  • Powerful integrations
  • Pricey
  • Templates
    120+
  • Free plan
    yes
  • Payment processing
    Stripe
  • Integrations
    500+
  • Encryption
    256-bit
  • Price range
    Free, $25/mo - $83/mo

While WuFoo focuses on providing professional but somewhat drab-looking forms, Typeform is like its cool, non-formal younger sibling. Instead of letting you make run-of-the-mill static forms, this form creator software focuses on creating beautiful and engaging ones primarily targeted at younger generations. Typeform also stands out from the competition by allowing the inclusion of pictures, gifs, and videos in its forms, all with the goal of making them feel less like an interrogation and more like a conversation.

Features

What places Typeform on our best online form builder list is that it makes online forms captivating and engaging. One of the biggest obstacles site and business owners face is keeping the users’ attention long enough to have them complete the entire form.

Typeform solves this problem by doing away with traditional forms, which just bombard you with a list of questions. If the form is longer, many users will feel discouraged to complete it immediately after they scroll down to check its length. Typeform online forms builder solves this issue by showing only one question at a time, while others are blurred or invisible. If you then use an informal tone in your questions, your user engagement rate is sure to jump considerably.

Another reason why Typeform is behind some of the best web forms found online is that they’re so neatly designed and eye-catching. Each question screen comes with a visually appealing, customizable background – a complete opposite to the sterile business-like backgrounds of Google Forms or WuFoo. Additionally, users can navigate forms by using their keyboards – clicking on the number buttons to choose responses or pressing Enter to switch to the next question.

Sure, these forms might not be ideal for strictly professional contexts, but we found the interactive forms to be significantly more engaging than regular ones in any other situation.

As is usual for these types of tools, you have a wide selection of templates to choose from. Typeform’s template selection can stand shoulder to shoulder with the best online form builder apps, including feedback surveys, application forms, HR surveys, marketing forms, etc. These templates are, of course, customizable, and you can also choose to make your form from scratch.

Integrations are also Typeform’s strong point. This forms service seamlessly integrates with many third-party applications and services like HubSpot, Slack, Canva, and Google Sheets. These can significantly expand Typeform’s functionalities. For example, by notifying people via Slack when someone completes a form or extracting completed form data to Google Sheets.

Pricing

If you’re looking for the best online form builder, free solutions usually don’t fare too well. Typeform has a pretty compelling offer, though:  it gives you access to an unlimited number of forms but does constrain you to 10 questions per form and only 10 responses per month.  Additionally, the free tier comes with some integration capabilities and a few other options, like including hidden fields in your forms.

The three paid plans increase the number of users and responses per month, enlarge available file storage capacities, and unlock features like payment processing. They all come with unlimited typeforms, questions and logic jumps. The three paid plans are – Basic ($25/mo), Plus ($50/mo), and Business ($83/mo).

Final Thoughts

Users looking to make the best website forms featuring an engaging design and impressive visuals should look no further than Typeform. However, some strictly business-oriented companies may want a less colorful-looking solution.

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4. Formstack

" Best for handling sensitive data "

  • Templates
    370+
  • Free plan
    no
  • Payment processing
    8 partner companies, including PayPal, Stripe, & Authorize.Net
  • Integrations
    260+
  • Encryption
    256-bit
  • Price range
    $50/month - $208/month

Things we liked / disliked:

  • Highly secure
  • GDPR and HIPAA compliance
  • Great analytics
  • Expensive

Things we liked / disliked:

  • Highly secure
  • GDPR and HIPAA compliance
  • Great analytics
  • Expensive
  • Templates
    370+
  • Free plan
    no
  • Payment processing
    8 partner companies, including PayPal, Stripe, & Authorize.Net
  • Integrations
    260+
  • Encryption
    256-bit
  • Price range
    $50/month - $208/month

Used by high-profile companies like Netflix, Formstack is an excellent solution for businesses in tightly regulated industries. It is the best online form builder with GDPR and HIPAA compliance we have come across yet. The software manages to combine high-level compliance and security with beautifully designed forms. However, it comes with a hefty price tag, with the cheapest plan setting you back $50 per month.

Features

The fact that Formstack’s client list includes names like Netflix, Twitter, and NHL should speak volumes about how trustworthy and secure it is. This forms creating software aims to provide neat-looking, highly customizable forms with a focus on secure user data storage. The key selling point is full GDPR and HIPAA compliance – essential boxes to tick off if your business handles lots of sensitive user information. Compliance with these very strict privacy standards guarantees that Formstack will take ID theft and data breaches seriously and do everything in its power to prevent such events from happening.

In fact, Formstack is probably the best online form builder with encryption and signature processing, as you can easily collect e-signatures through its online forms, while all collected data is protected by high-end SSL encryption. On top of that, Formstack can tell you whether your form is Section 508 compliant, meaning whether it is accessible via assistive technologies for people with disabilities.

Formstack makes the form creation process incredibly simple and intuitive. As expected, this forms maker software utilizes a drag-and-drop system, allowing anyone to quickly and easily make forms without any coding knowledge whatsoever. You just place the fields you want into the form, arrange them according to your needs, and customize the form visuals in the Style tab.

Formstack is also considered by many to be the best online form builder that lets you save work as you go. Form respondents can do this as well, stopping their form submission at any time and coming back to it when they’re ready to continue. Along with great form scaling for mobile devices and the ‘one question at a time’ functionality, this feature is very handy for combating form fatigue among users and keeping your forms engaging.

This forms app also comes with very detailed reporting and analytics tools, over 60 native integrations (and an open API), and things like offline forms and email notifications.

Pricing

Now for the iffy part. Formstack is one of the most expensive options in the market, which isn’t all that surprising considering that it is primarily targeted at businesses. It is also arguably among the best form builder software out there, and that comes with a price tag to match. There are four plans in total: Starter ($50/month), Teams ($83/month), Pro ($208/month), and Enterprise (quote-based).

The Starter plan is meant for one user and gets you 20 forms, 1,000 submissions, five themes, and 1GB of storage. It includes an almost complete list of integrations (apart from Salesforce), payment processing capabilities, encryption, and so forth. While many of the advanced features are present in the basic plan, we found the number of forms and themes very restrictive for a package that costs $50 per month. As you move up to the more expensive plans, these form caps are increased or removed, while extra features such as HIPAA compliance get added.

Final Thoughts

There’s no doubt that Formstack is a very powerful tool, and if your business handles sensitive data, it’s probably the best program for creating forms you’ll find. On the other hand, individual users or companies on a tight budget might need to look elsewhere: other competitors may not provide as many features, but most are much more affordable.

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5. Google Forms

" Best free online form builder "

  • Templates
    17
  • Free plan
    yes
  • Payment processing
    no
  • Integrations
    natively with G-suite
  • Encryption
    256-bit
  • Price range
    free

Things we liked / disliked:

  • Completely free
  • Easy to use
  • Data visualization
  • Somewhat rudimentary

Things we liked / disliked:

  • Completely free
  • Easy to use
  • Data visualization
  • Somewhat rudimentary
  • Templates
    17
  • Free plan
    yes
  • Payment processing
    no
  • Integrations
    natively with G-suite
  • Encryption
    256-bit
  • Price range
    free

Google Forms is a terrific free form creator that lets individual users make an unlimited number of surveys without any limitations on the number of questions or responses. Being a Google service, this form tool is integrated into the tech giant’s ecosystem, significantly expanding its capabilities.  While Google Forms is completely free for personal use (and no price is better than free), it lacks features such as a wider variety of question types or advanced customizability options.

Features

Google Forms is, without a doubt, the best free online form builder you can find. Anyone that has a Google account can start using Google Forms right away, free of charge. The user interface should be pretty familiar to anyone who ever used Google Docs or Google Spreadsheets. It won’t take long for you to find your bearings, but if you do face issues mastering the forms builder software, there’s a handy intro tour that can help you learn the ropes.

Google Forms relies on the tried & true drag-and-drop system for creating forms. During our best online form builder review roundup, we found the creation process using Google’s tool to be incredibly easy. Form elements are positioned on the toolbar on your right-hand side, and you can easily add them or remove them from the form you’re making.

Question types that you can put into your survey forms include support for both short and whole paragraph answers. There are multi-choice questions, checkboxes, and drop-down questions, too. Additionally, you can position the questions in grids or linear scales. Question types are one of Google Forms’ weak points, as you can’t create image or video questions, and hierarchical menus are off the table, too.

However, when you’re creating online forms, Google’s tool allows you to mark which questions are mandatory for your respondents. On top of that, Google Forms can help you create some of the best website forms for online quizzes, as you can toggle on scoring for questions or set which types of answers the form will accept for any given field.

Google Forms is one of the few free online form creator services that give you access to data visualization and conditional branching. This particular feature is worthy of praise, as most tools hide conditional logic behind a paywall.  On the other hand, businesses that sell products or subscriptions will not be happy about the software’s omission of payment processing capabilities.

Pricing

As we mentioned, Google Forms is completely free to use, without any sort of limitations on the number of forms you can create, questions you can put in a form, or responses you can collect. Unlike other candidates for the title of the best form design software we reviewed, Google Forms does not have a standard paid plan. Businesses can choose to subscribe to Google Workspace (starting at $6/user/month), but that does not unlock any new Google Forms features.

Final Thoughts

If you are after a simple but effective form-making tool that’s completely free, Google Docs is a fantastic choice. However, if you need to make more complex forms or integrate them with things like payment processing, you’ll have to find a Google Forms alternative such as WuFoo or Typeform.

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Evaluation Process for Finding the Best Online Form Builders

There’s no lack of website forms builder services around, making it sometimes challenging to pick out the appropriate one due to the sheer number of choices available. Form builders range from simple WordPress plugins and free, easy-to-use solutions like Google Forms to feature-packed builders that come with advanced reporting and CRM-like capabilities.  While each online form creator brings something unique to the table, there is a set of core characteristics and features by which we evaluated and ranked them all.

Form Customization

The basic functionality of the best form builder software is to, well, create forms. However, what separates winners from losers in this market is the level of flexibility and customizability available. Form software should let users fully design or alter the available templates or create their forms from scratch.

Even with the best-designed templates, chances are your company or website will have specific needs that diverge from what the given templates provide. As such, being able to alter every field, create conditional rules and question forking, and having support for auto-fill capabilities should be considered mandatory. The inclusion of different field types, such as date pickers, drop-down menus, and such is also a plus.

Templates

While the best online form creator services should definitely give you the option to make forms from scratch, repeating the creation process for every form you need can turn into a huge time-sink. To make the whole process less time-consuming, forms creation software usually offers many pre-made templates to choose from. These include templates for contact forms, application forms, surveys, orders, questionnaires, and so forth.

The rule of thumb here is simply “the more, the merrier.”Form builder software should offer as many different templates as possible while allowing you to customize these templates according to your needs.

If you’re hoping to equip your site with the best online forms and you’re not exclusively concerned with sheer functionality, then template visuals also play an important part. Ugly or long, over-stuffed forms are one of the quickest ways to turn people away. Hence, even if you don’t care much about design quality, you should strive to use decent-looking form templates.

Integration and CMS Compatibility

Two more things to keep an eye on when choosing form generators are integrations and content management system compatibility. Firstly, online forms created through the best form-making software should be easily embeddable into your site, regardless of whether you’re using WordPress or some other CMS.

On top of that, form makers worth their salt come with a long list of integrations that serve to expand their functionality. For example, Google Spreadsheets integration can automatically export gathered form data to sheets, which can then be easily overviewed or used in analysis. Additionally, integration with payment processors like PayPal allows users to make subscription or order payments straight from the form, while compatibility with CRM and collaboration apps can help funnel collected data into your company’s workflow.

Ease of Use

The whole point of finding and using the best software to create forms is to save time & effort by creating easily embeddable forms that don’t require you to write a single line of code. As such, a form generator should be easy to use, with an intuitive interface that allows even first-time users to get the hang of it in the span of a few minutes. If you have to spend the time you saved by not making the forms yourself on mastering the form-making tool, then it’s not a very good time-saving tool, is it?

Pricing

The great thing about form-creating tools is that a lot of them come with a free-to-use tier. There are plenty of candidates for the best free form builder title, and their free plans are usually not too restrictive when it comes to functionality.

However, free versions might limit you in the number of responses you can collect or offer a smaller number of templates and typeforms. Additionally, advanced features like payment processing, conditional question forking, and third-party integrations are also usually locked behind a paywall.

Form maker software usually comes with a subscription-based payment model. If you need to make forms now and then and not on a regular basis, you’ll probably want to subscribe for a month at a time, then resubscribe when you need to again.

FAQ

What is the best program to create a form?

If you’re looking for the best online form builder under $10, you might as well go with Google Forms – a completely free solution that’s great for individuals. In general, we found Paperform to be best-suited for general use, while Formstack is ideal for businesses.

What is an online form builder?

An online form builder is a program that lets you quickly and easily create online forms which you can download or embed on your website.

What is the best free online form builder?

Google Forms is the best free option you can get, as it imposes no limits on the number of forms, questions, or submissions.

Which online form is best?

When making online forms, you should try to keep them short, interesting, and engaging.  If you’re having trouble with form fatigue among your users, we’d recommend trying Typeform.

What is better than Google Forms?

Google Forms is great for personal use, but if you need advanced features like more question types and payment processing, we’d recommend one of the other tools on our best online form builder list like Paperform, Formstack, or WuFoo.